Content Marketing Assistant Manager

Mars Cinema Group

• University degree in relevant  fields, master’s degree is a plus
• Min 7 years experiences in related field
• 3+ years experience in a franchise or global brand marketing role, either client side or account management are a plus
• Interested in and preferably has experience in social media, digital content, and/or media research and strategy
• Excellent communication skills that span written, spoken, and visual communication
• Fluency in both written and spoken English
• Experience and comfort managing multiple cross-functional projects and stakeholders
• A clear and methodical approach to problem-solving and ability to independently pursue hypothesis to discovery
• Build approach to launch and grow offers leveraging multiple aspects of the marketing mix. Develop and own ongoing cross-functional marketing calendars, budgets and activation plans
• Extensive experience in the management and execution of successful marketing campaigns, across different marketing disciplines.
• Experience with a studio, entertainment or brand management company required.
• Experience managing multiple complex stakeholders with a high level of emotional intelligence and a demonstrated ability to work well across key partners.
• Expert knowledge of creating and implementing marketing strategies
• Proven proficiency in statistical software modeling tools (preferably IBM Cognos) along with advance use of Excel, PowerPoint

İŞ TANIMI

MARS CINEMA GROUP is Turkey’s largest cinema exhibitor of Cinemaximum. The organization aims to establish and operate the most diverse and innovative enterprises in the entertainment industry.
 
We are looking for "Content Marketing Assistant Manager" who is able to conduct the following processes in  our Marketing Department;
 

• Execute movie analysis (Movie market share, Analyse SWOT, Positioning, Target Audience, Evaluate Efficiency)
• Develop, execute and report strategic movie marketing plans & budget
• Define “Teaser, Launch, After” strategy and positioning
• Evaluate efficiency base on reporting Box Office
• Social Networking Services (w/AD)
• Organize screening with actors, meetings with producer and studies
• Collaborate with studios and producers (local) to integrate cinema marketing
• Create and localize all marketing assets
• Screening with actors and gala events
• Understand commercial appeal of movies by market and create weekly movie schedule for each theater
• Oversee creation and publication of all marketing materials in line with marketing plans
• Market upcoming movies through social media, pre-feature movie trailers, website and in lobby marketing
• Create, plan and implement promotional campaigns to increase attendance and concession purchases
• Monitor and report on the effectiveness of marketing communications
• Maintain effective internal communication to ensure that all relevant company functions are kept informed of marketing objectives