Trade Marketing Specialist

Mutlu Akü

QUALIFICATIONS AND JOB DESCRIPTION

QUALIFICATIONS

• Bachelor degree in Business Administration, Economics or related sciences, MBA is a plus,
• At least 2 years of experience in trade and operational marketing with focus on distributor/dealer management,
• Fluent in English; good communication, presentation and writing skills,
• Very good knowledge of MS Excel and other MS Office applications, SAP is a plus,
• Result oriented with strong organizational and planning skills,
• Strong attitude and ability to work in a multi-culture environment,
• Good skills at problem analysing and creating problem solution,
• Cross functional and team working skills,
• Having no restriction of travel,
• No military obligation for male candidates,
• Located in Istanbul Asian side or living in near Tuzla-Gebze.

JOB DESCRIPTION

• Plan and execute new product launches and key channel marketing activities. Track post performance and contribute to strategy,
• Conduct yearly promotion planning and production process align with companys’ strategy and report the efficiency of the projects,
• Follow all distribution process of trade marketing materials&investments,
• Create action plans and tactics, to ensure that they are implemented in the field and report in order to reach the targets of the category under it’s responsibility,
• Determine the strategy of sales activities and campaigns. Implement and monitor the results monitor,
• Ensure to set up strong relationship  across Sales, Marketing, Finance, Production and Purchasing departments as well as external third parties, agencies regarding field sales, needs and marketing initiatives,
• Research & analyze market, customer trends and competition dynamics. Take actions accordingly,
• Analyze data, find out opportunities, prepare channel & region specific actionsplans, track field executions and support Trade Marketing Executive,
• Manage loyalty programs of the brands and analyze the efficiency of the reward program in detail,
• Research & analyze competition, market and customer dynamics.