Sales Marketing Director

OXA İNŞAAT

Vacancy: Marketing & Sales Director

Company: OXA İNŞAAT

Location: Istanbul

Work Format: Office-based with regular site visits (hybrid)

About the Project

About the Project

We are looking an experienced  Marketing & Sales Director to lead the commercial function for Volony Doğa Konakları Çekmeköy, a premium residential development in Istanbul. The successful candidate will be responsible for the entire commercial strategy of the project, from marketing strategy and brand positioning to sales management and customer acquisition

Role Purpose

To lead the commercial launch and long-term sales performance of the project by developing and executing an integrated marketing and sales strategy

Key Responsibilities

Marketing Strategy

·       Develop and execute the project's marketing strategy

·       Define the project's market positioning and brand strategy

·       Analyze market trends, competitors and target customer segments

·       Work closely with the development, design and product teams

Sales

·       Lead the sales function and deliver agreed sales targets

·       Develop and optimize the sales funnel and customer journey

·       Manage external sales agencies and brokerage partners

·       Ensure high standards of sales operations and customer experience

Marketing

·       Lead digital marketing, PR and advertising activities

·       Oversee the development of marketing materials, website, presentations and sales content

·       Plan and execute marketing campaigns, launch activities and promotional events

Leadership & Management

·       Drive cross-functional collaboration across development, finance and sales teams

·       Manage external agencies, consultants and marketing vendors

·       Own and control the marketing budget

·       Prepare regular commercial reports and presentations for shareholders and senior management

Requirements

Experience

·       Minimum 7 years of experience in marketing and sales within the residential real estate sector

·       Proven track record of launching large-scale residential developments in the business, premium or luxury segments

·       Experience leading the commercial function of residential development projects with a total project value exceeding USD 100 million

·       Demonstrated success in achieving sales targets and commercial KPIs

·       Experience building and leading high-performing marketing and sales teams

Professional Competencies

·       Strong understanding of Istanbul's residential real estate market, competitive landscape and customer behavior

·       Proven experience in developing marketing strategies and market positioning for residential projects

·       Experience managing the full sales funnel and customer acquisition process

·       Hands-on experience with digital marketing, CRM platforms and marketing analytics

Qualifications & Skills

·       Bachelor's degree or higher

·       Fluent English (written and spoken)

·       Strong analytical thinking and data-driven decision-making skills

·       Ability to work in a fast-paced environment and make independent decisions

·       Excellent leadership, communication and negotiation skills

·       Experience working with shareholders, senior management and executive-level reporting