Customer Marketing Associate Manager

Oxygen Consultancy

Requirements:

• Having a Graduate degree in Business Administration, Sales, Marketing or similar fields

• Commercial FMCG background with at a solid practical experience

• Have at least 5 years and plus of experience with preferably 3 years in customer/trade marketing

• Having advanced verbal and written knowledge of English

• Understanding and knowledge of the Turkey retail environment and FMCG dynamics

• Strong use of MC Office

• Highly organized with the ability to multi-task and prioritize

• Strong communication and team working skills

• Strategic mind set, understands the strategic & tactical nature of the business

Responsibilities:

• Lead development of Category Development Strategy to achieve defined business objectives for

category in charge by designing in-store strategy covering multiple pillars, i.e. BTL communication

and in-store materials, price architecture, category assortment, planogram and consumer

promotions

• Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on

channel basis to the field team through meetings and quarterly distributor meetings

• Lead cross-functional relations with key stakeholders; Category Marketing, Sales and Supply Chain

Teams

• Manage the budget in charge while overviewing Trade Money initiatives

• Responsible for management of shopper/channel initiatives and investments for the category

• Utilize multiple data resources for better understanding of market trends, competition, channels as

well as shopper insights driving a high-quality channel/trade plans

• Utilize reports on monthly basis to understand the market on region basis as well as define

opportunities for market share and distribution across

• Support Sales Team in the development of Joint Business Plans with major customers and

distributors securing an alignment on activations.

• Work on defined processes to develop promotional packs, performance trackers for sales, shares,

distribution and initiative ROI

• Takes an active role in S&OP process ensuring the connection between marketing plans and

market execution and sales