Performance Marketing Specialist/Senior Specialist

Pegasus Hava Taşımacılığı A.Ş.

ABOUT PEGASUS AIRLINES

Pegasus Airlines, Turkey’s leading low-cost airline, has transformed the aviation sector in the country with an experienced team of over 6,000 and by offering its guests affordable and quality services together with a flawless security record.

Believing it’s everyone’s right to fly, Pegasus offers its guests low fares, on-time departures, and new more comfortable aircraft as part of its “low-cost airlines” model. Pegasus Airlines flies to 110 destinations on its ever-growing network in 42 countries including 35 domestic and 75 international destinations. Pegasus has Turkey’s youngest fleet with an average age of 5.3 years old and average on-time departure performance of 87.74% in 2019 Q2. Pegasus Airlines is the first airline to have been admitted to the state-subsidized brand-building program Turquality.

Now, we are seeking a Pefrormance Marketing Specialist to join our team!

QUALIFICATIONS

• Bachelor or Masters Degree , preferably in Industrial Engineering, Business Engineering, MIS, Mathematics or Statistics,
• Good command of English, both written and spoken,
• Passionate about analytics and data-driven marketing,
• Strong interest for e-commerce and digital trends and willingness to follow global best practices in internet industry,
• Strong knowledge of Excel and HTML, 
• Highly analytical and detail-oriented,
• Strong interpersonal relations and team player,
• Intellectually curious with a strong willingness to learn,
• Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams,
• Residence on the Anatolian Side of İstanbul.

JOB DESCRIPTION

• Develop reports and make actionable recommendations based on web data to internal stakeholders and management team,
• Assist in developing web analytics strategy and implementation,
• Develop appropriate set of key performance indicators necessary to measure campaign results,
• Perform qualitative and quantitative analysis from multiple data sources including surveys, web analytics tools and user research, and translate those results into actionable business insights,
• Work closely with software development team to add, update and verify implementation of analytics tracking,
• Design, develop and launch testing, targeting and optimization activities across all digital channels (web, mobile apps, mobile html, etc.)
• Support UX / Design projects with ad-hoc analysis requests.
• Coordinate performance agencies
• Optimise performance marketing activities with ROI analysis in all acquisition channels.
• Assist in increasing conversion rates and ROI of digital marketing & site campaigns.