Trade Marketing Specialist

Peyman A.Ş.

QUALIFICATIONS AND JOB DESCRIPTION

Qualifications

• BA degree in Business Administration/ Management / Industrial Engineering or equivalent training/experience.
• 3-4+ years of job experience preferably in FMCG sector.
• Proven experience in Trade Marketing / Category Management / Sales.
• High communication, presentation skills especially with internal and sales teams
• Adequate knowledge of budget management.
• Capabilities of understanding in customer sales data as well as competitive analysis
• Advanced in English
• Advanced in MS Office Programs 

 Responsibilities

• Plan and coordinate TM activities, projects to achieve in-store excellence standards.
• Understand frontline needs, identify sales growth opportunities and formulate these into channel marketing projects.
• Communicate priorities of TM programs, activities and projects with sales teams and attend regional visits.
• Analyze data and insights to determine channel specific consumer needs and to transform into the TM program and activities.
• Track instore executions and communicate with sales teams in terms of execution KPIs.
• Track market trends and opportunities, follow up competition & pricing activities.
• Develop and execute category plans, control and audit merchandising activities on-field by periodic visits.
• Drive in-store executions by channel to create new interaction points with consumers.
• Support budgeting process and manage with ROI aspect.
• Align with sales, supply and finance teams to determine competitive pricing and promotional activities.
• Plan distribution, visibility, and in-store activities.
• Manage third party relations to provide executional and visual materials.
• Support marketing launch, promo and consumer programs and transform into TM programs on field.
• Follow up trade spends of distributors and their customers and take part in the approval processes and follow up TM budget.
• Take part in approval process of customers' discounts and advance payments and follow up budgets