Senior Digital Marketing Specialist

Sigma Telecom

Would you like to be a part of Sigma Group, and work for brands in telecommunication, software, food and beverage  ?

Are you positive, detail oriented, high energy, metric & performance driven ?

Do you have a strong digital background, including social media ?

What we need: We are in search of a Senior Digital Marketing Specialist who is aligned with our Vision/Values and will continue to enhance them through positive leadership. The successful candidate will be responsible for supporting and managing all aspects of marketing, have a strong social media and digital background, be data driven, analytical, and a detail oriented driver. Inspiring, leading and partnering with leadership, providers, team members, vendors, and partners to maintain effective working relationships.  

To fulfill the above responsibilities, we are seeking an individual with the below skills and experience:

Position Requirements 

Education and Experience

• 5+ years of marketing experience, inclusive of any internships.

• Bachelor’s degree in Business, Marketing or Advertising, or related field.

• Excellent written and verbal communication skills.

• Good team player

Required Skills, Knowledge and Abilities

• Identifying the digital brand strategies of the brands 

• Involving in all the creative processes of the brands including brand naming, researching, voice creation, content creation and conceptualization.

• Being responsible for all digital communication needs and execution of the reOptimize all aspects of our digital marketing environment includingdigital marketing analytics, search engine optimization (SEO), andsocial media marketing.

• Also responsible for the mobile app projects including their in-app contents, push notifications, ASO and marketing campaigns. 

• Creating, running and optimizing advertising campaigns in various platforms likeGoogle Ads, Facebook-Instagram, Twitter, LinkedIn etc.

• Analyzing data from Google Analytics andFacebook Business Manager to create customized reports calculating key performance indicators, metrics and trends

• Optimising performance marketing activities with ROI analysis in all acquisition channels

• Analyzing the consumer journey across devices and across channels to optimize the funnel and providing strategic data analytics guidance for the marketing initiatives 

• Supporting brand’s websites, mobile app, social media, online sales and service digital assets for traffic, higher CR & ROI

• Providing weekly, monthly and quarterly activity/campaign reports

• Having proficiency at Google Data Studio, Hubspot and Zoho are preferred