Digital Product Lead - Web Squad

Vodafone

Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. What you’ll do As a Digital Product Lead for Vodafone’s Web Platforms (Vodafone.com.tr & micro sites), you will lead the end-to-end product lifecycle and continuous optimization of our web experience with a strong focus on SEO performance, funnel management, technical excellence, and customer journey improvement and simplification. You will collaborate with marketing, technology, and design teams to launch end-to-end digital journeys and meaningful in-app experiences. Key Accountabilities: *Own the product vision and roadmap for Vodafone.com.tr and related micro sites *Manage and evolve customer journeys for users by collaborating with Marketing, Growth, Care, CX, IT, Operations, Legal and other stakeholders. *Continuously improve digital customer experience through UX enhancements, capability expansion, and funnel optimization to boost web traffic, conversion and sales *Identify, prioritize and lead new digital customer & revenue opportunities, stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes. *Own and continuously improve Vodafone.com.tr SEO Health Score by identifying and resolving technical SEO issues, ensuring all pages meet best practices and integrating new SEO-driven pages. *Leverage Semrush and Google Search Console to monitor site health and organic performance, translating insights into prioritized backlog actions and technical improvements. *Use data and analytic tools effectively (Adobe Analytics, Google Analytics, Semrush, Google Search Console, Content and CMS Management) to resolve customer issues and to identify and eradicate unnecessary challenges. *Apply data management platforms (CDP, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively *Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys *Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML, GEO, etc.) that change the environment. *Try new ideas, technologies and services, explores digital opportunities to boost digital sales and engagement. *Define a robust MVP based on squad’s priority and your understanding of user research and the high-reaching space *Work agile in squads closely with Solution Designers, Frontend/Backend developers and UX/UI designers Who you are Desired Skills; Strong analytical thinking, data driven and problem solving mindset, Resillient and adaptable in the face of challenges, Excellent stakeholder management and interpersonal skills, Holistic and strategic thinker with a customer-first approach, Collaaborative mindset with a bias for action, Tech understanding, Digital savvy. *BSc. degree in Engineering, Business administration or Economics *Advanced verbal and written communication skills in English *Strong leadership qualities *Clear communicator *Able to balance the needs of partners from different disciplines and teams *Interested in crafting product requirements based on research and data * Experienced in A/B testing and conversion optimization (Adobe Target) *Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, Semrush, SEO) *Good at data analysis and data driven decision making ability *Care about continuous learning *Resilient while working in competitive & rapidly changing environments *Experienced in product management, digital te