World Medicine Ophthalmics is a specialized pharmaceutical company focused exclusively on ophthalmology pursuing intellectually-challenging and stimulating work to deliver game-changing therapies that make hope a reality for people facing vision impairment and loss as a member of World Medicine Group which is operating in global markets around the world with more than 5,000 employees and sales in approximately 70 countries.

World Medicine Ophthalmics Turkey, located in Istanbul, is in search of top talent to help us meet our aggressive and important goals. 
 
Summary
This individual will play a key role on the World Medicine Ophthalmics Turkey brand team for Glaucoma, Allergy, and Infection products. The Product Manager will have a broad set of responsibilities for developing and executing promotional tactics targeting health care professionals. This position requires close partnership with the sales team and other matrix partners to support the in-line promotion of attained portfolio and position the brands for strong growth in the future. This individual will also ensure brands and company readiness for competitive entrants, and help to develop the portfolio promotional strategy as the WMO footprint expands. This person will report to the Country Manager Turkey, and work very closely on a day-to-day basis with the FFM and wider sales/matrix team.

We are looking for a dynamic, performance-driven individual who thrives in a collaborative, customer-focused environment which promotes candor, and innovation.

İŞ TANIMI

•  Participate in development of brand strategic priorities and drive creation of tactical plans to achieve brand objectives
• Use market research to effectively analyze customer insights, brand performance and market trends
• Contribute to the development of messaging and core marketing strategy; lead the development of key professional promotion materials by partnering with the matrix teams.
• Collaborate with the training and sales ops teams to ensure sales force readiness, and participate in planning and execution of high impact meetings with the sales team.
• Develop marketing content and tactics to drive the brand’s key promotional messages across a variety of channels including delivery through sales team, speakers and digital.
• Lead marketing efforts at national/international ophthalmology congresses including engagement with key thought leaders
• Potential involvement in projects related to life-cycle management opportunities across attained portfolio

• Bachelor’s degree or equivalent is required. (B.S.,advanced degree in life sciences preferred, PhD, PharmD, MD, MS)
• 2-4 years pharmaceutical marketing or relevant biopharmaceutical experience
• Prior in-line marketing experience is preferred, but not required. Launch experience is a plus.
• Proven ability to think and execute innovative marketing plans
• Deep understanding of the ophthalmology space is preferred.
• Strong verbal and written communication skills in English.
• Proven ability to drive execution of key initiatives working with and leading multi-functional teams to accomplish specific goals
• Acts with a sense of accountability and urgency.
• Willingness to take on additional responsibilities according to portfolio needs
• Willing to travel up to 40%