Brand Manager

Çelebi Hizmet Gıda İşletmeleri Turizm San. ve Tic

General Qualificatinons:

• University degree in related departments (Preferably Business Administration, Economics, Marketing, Industrial Engineering),
• 5-7 years of experience in relevant role (especially in FMCG/ Retail sector),
• Knowledgeable about marketing (channel management, media management, digital marketing, sales, budget management, consumer behaviour),
• Ability to work in a fast-moving and dynamic environment,
• Fluency in written and spoken English, possessing effective communication, briefing and presentation skills,
• Strong analytic skills & logical/creative thinking,
• Commercial approach to all activities.

Job Description:

•  Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets,
• Responsible for all the 3rd party relations ATL, BTL, PR, Media and Social Media agencies,
• Preparing media plan, annual marketing budget and the growth target of the category,
• Developing annual category and brand plans guide portfolio priorities to deliver company business objectives,
• Managing market and consumer researches, analysing the outputs for the related category,turn in to action plan,
• Manage the entire product line life cycle from strategic planning to tactical activities,
• Monitor brand performance; analyze and interpret competition data, category trends and recommend action plans,Conduct P&L analysis and develop pricing strategies,
• Develop and implement marketing communications plans,
• Coordinate all brand marketing activities with other departments and third parties,
• Control marketing & promotional expenditure within agreed budgets.