Category Specialist

Flormar

WHO ARE WE?

We are the number one make-up brand of Turkey with 21% market share. We compete in the markets of 93 countries in seven continents, primarily in developing markets.
We are a woman’s best friend with our fashionable and reliable make-up products. We welcome women into the creative world by providing them with colors and textures that will allow them to represent their style in the best manner. We believe that color is the core of the Flormar world. We devote ourselves to finding the trendiest colors to bring out the beauty in women. We believe that each color is an essential tool for expressing your culture and reflecting your emotions.

HISTORY

Founded in Milano, the capital of the fashion industry, Flormar was acquired by the Şenbay Family in the year 1970 and began production in Turkey. Flormar became an indispensable brand for women with its yearly production of 120 million units, as well as its wide range of products consisting of blushes, foundations, eyeshadows, mascaras, lipsticks, nail polishes, accessories and skin care products.
Flormar, as one of the world’s leading make-up companies, also has a 21% share in the color cosmetics market of Turkey. Focusing on foreign operations since the year 2008, Flormar has covered a long distance in order to become a global brand with its 650 shops located in 250 cities in 93 countries.
Also one of the top 500 exporting companies in Turkey, Flormar provides added value to Turkey’s economy by reaching women across the world through its presence in over 40,000 retail outlets.
With its years of experience and expert staff, Flormar continues to push forward. In 2012, it signed a deal with Groupe Rocher, a leading brand worldwide, and passed on 51% of its shares. Flormar continues to grow over 20% on an annual basis, and it aims to maintain its consistent growth, aspiring to reach a retail sale value of 1.1 billion 100 million Turkish Liras by the year 2020.

• Bachelors dagree in Business Administration, Engineering, Economics or a related field
• Min. 2 years experience preferably in color cosmetics , retail or FMCG sectorts
• Excellent command of English and Ms. Office Software
• Strong sensitivity for beauty
• Strong communication skills

İŞ TANIMI

• Evaluation category by using consumer insight and external market research data
• Analysing category sales and promotion, tracking new product performance
• Preparing weekly and monthly category based reports
• Tracking te competitors in terms of pricing and product innovations
• Cooperating with New Product Development an R&D department to follow up the product launch phases
• Preparing new product launch presentations
• Working closely with sales channel accounts in order to make merchandising reccomandations and promotional suggestions