E-Commerce Analyst

Adidas

• Degree in Business, Engineering or another quantitative field from a globally reputable university
• 2+ years of professional work experience in e-commerce and/or Retail Company is required.
• Exposure: Sports, Sales, Marketing
• IT skills: Excellent MS Office
• Proficiency with web analytics tools
• Proven experience managing reporting, testing and targeting; SAP, Google Analytics experience preferred
• Knowledge of digital marketing activities like SEM, SEO, and social media marketing is a plus
• Proven analytic skills, excellent judgment and ability to make recommendations and decisions
• Outgoing and convincing, with an ability to communicate effectively at all levels
• Able to operate in a collaborative, cross-functional environment
• Customer/industry knowledge
• Passion for measurement
• Demonstrated analytical and business capabilities in organizing, translating and presenting complex qualitative and quantitative information
• Strong human relations and ability to work and contribute effectively in teams composed of colleagues and client members.
• Collaborates on creation of project plan and tasks for the team.
• Excellent oral and written communication skills in both Turkish & English with the ability to interact effectively with all levels of management.

İŞ TANIMI

E-Commerce Analyst will focus on analytics support for the online stores, including wholesale customers’ online stores.  As a core member of the e-commerce team, the E-commerce Analyst has responsibility for providing all the reporting necessary for the immediate team, management, and senior management on a daily, weekly, monthly, quarterly and yearly. This team member will interact with senior management directly so excellent presentation and communication skills are a must.  On a day to day basis, the E-commerce Analyst will use a multitude of data sources to provide reporting and give detailed informative suggestions based on through and thoughtful analysis.
 

• Collect data from multiple sources, and analyze and present results to upper management
• Create and maintain dashboards that measure performance and outcome of changes.
• Define and maintain metrics and benchmarks.
• Partner with business stakeh”olders to further enhance a culture of data-driven decision-making and adoption of best practices.
• To promote e-Commerce transactional KPI’s & ecommerce channel strategy for the cluster including coordination with e-Business Team.
• Support Internal stakeholders on all e-Commerce related solutions.
• Execute and track execution of the channel strategy through regular review
• Establish and execute action plan to achieve the established KPI’s
• Provide support through to customers via or on-site visits.
• Provide support to internal users including customer service and sales
• Provide training to Customers
• Provides strategic, analytical and business process assistance
• Coordinate site reporting deliverables
• Analyzing and documenting the impact of online marketing tactics, site changes, events and other key drivers of web visitor behavior.
• Weekly, monthly reports (excel, BI tools, Google analytics).
• Lead development of senior management dashboards.
• Website behavior and customer experience analysis.
• Data consolidation and validation.
• Coordinating tags, tracking parameter implementations.
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders.
• Collaborate with Merchandising team to identify areas of opportunity to build business.
• Independently manage projects that are related to deployment of website tests and web surveys.