Selen Kozmetik Anonim Şirketi

We bring together innovative approaches with green beauty products.

Selen Kozmetik, established in order to make the innovative personal care products meet the Turkish consumers and to offer the quality products based on the consumers’ needs in the market where it operates in 1997, aims to add the value to the sector with its importer identity in Turkey and to represent the Turkish cosmetic sector successfully in the international arena.

Our brands include URBAN CARE, HAWAIIAN Tropic, live clean. We offer the different beauty and care opportunities and aim to create the conscious consumers on health and life.
We are strong with our diversity and dynamic structure!
We have the transparent and democratic structure, targets the continuous change and development as the institutional policy and always aim to be one step ahead from our competitors. We grow with all our employees and earn together with our suppliers, business partners and customers in cooperation with them and is helpful for the society, economy and environment, and proceed on our way in this direction.

We aim to become a family targeting to maintain the customer satisfaction which is the critical factor in the company’s achievements, to become responsible against the society and to attach importance to the ethical values and always to gain by creating a working environment that the employees are excited and proud of it, and is sincere and has the open communication. We assume the mission to become the company which is the most preferred by the customers, partners and employees through a management mentality making investment to the skills, capacities and qualifications of our employees and revealing their potentials.
We continue to grow with our leading and competitive brands in categories.