Marketing Manager / Brand Manager

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We are looking for a Marketing Marketing who have the following qualifications to join our team;

• University degree in Business Administration or related field,
• 5+ years of related marketing and supervisory experience about fairs organizations,
• Strong team player with team leadership skills,
• Experience in planning and implementing marketing strategies, and monitoring, analysing market trends
• Excellent communication skills in English and Turkish, both written and spoken (German will be considered as a plus),
• Excellent presentation and strong interpersonal skills,
• Proficiency in MS Office applications,
• Ability to adapt to a changing environment and handle multiple priorities,
• Ability to negotiate and manage costs effectively with the third parties (e.g. event partnerships)
• Effective time management skills, ability to meet deadlines, to work well under pressure and to cope with flexible working hours,
• Professional, dependable, solid work ethic, self-motivated, dedicated,
• Solid analytical skills, detail and results-oriented,
• Having good skills in briefing and writing press releases, post show reports, concepting and design direction of advertising, brochures and other sales collateral,
• Having a driving license and no restriction to travel abroad.

Main Responsibilities and Key Activities;

• Implementation of marketing strategies in line with company goals,
• Optimization of the internal and external efficiency of the marketing team, and lead with the planning and implementation of marketing campaigns;
• Developing, planning, organizing, and managing events and brand communication strategies,
• Improving and sustaining local and international marketing campaigns effectively to achieve event targets, both for exhibitors and visitors in numbers.
• Establishing marketing plans for our large-scale trade shows, including market research, competitive analysis, target audience for visitor profiles’ identification/segmentation,
• Developing strategies and managing marketing communication plan (direct mail, email marketing, advertising, website and telemarketing),
• Ensuring all marketing communication activity is delivered on time and within agreed expenditure budgets,
• Having very strong collaboration with the other subsidiaries of the Company,
• Liaise with other departments of the company and third parties ( sales, stand contractors, CRM suppliers, and media companies),
• Establishing plans to support the sales team for exhibitor marketing,
• Responsible for developing strong relationships with marketing team members of the exhibitors to maximize promotion opportunities, gain industry insight and improve customer care,
• Creating and developing database for target professional visitors, trade magazines, and potential exhibitors,
• Identifying target markets, looking for new growth opportunities, and developing strategies to communicate with them,
• Exploring ways of improving existing trade shows and services, and increasing profitability, following the global trends among the worldwide leading trade shows.