Marketing Supervisor
As one of the longest-standing companies of the Anadolu Group, Çelik Motor is the one of the most well-known company of Turkish automotive industry with more than a half-century of experience.
Çelik Motor is demonstrating its innovative perspective with the incorporated brands Kia and Garenta while leading the way in the industry.
Do you see yourself as a part of change-driven work environment? Does the new trends in e-commerce, mobility, automotive and transportation enthusiasts you? Do you have a digital-oriented mindset and are you eager to deliver projects to contribute in our future vision?
If so, come join us for your next adventure! We are looking for Marketing Supervisor for our Garenta brand.
KEY OBJECTIVE
To lead and manage end-to-end marketing processes in line with brand strategies, business objectives, vision, and mission by deeply understanding customers, building strong brand perception, driving qualified traffic and acquiring new customers.
KEY RESPONSIBILITIES
Leading the Marketing team, a diverse group of talented professionals.
Customer Understanding & Market Intelligence
- Develop a deep, data-driven understanding of customer needs, behaviors, and expectations across touchpoints
- Conduct and manage brand perception and customer insight research, analyze findings, and translate them into actionable strategies
- Monitor local and international market trends in the rental and other related sectors
- Track market activities, communication strategies, and media investments; prepare competitive analysis reports
- Work closely with sales and operations teams to capture campaign briefs and align marketing actions with commercial priorities
Brand Strategy & Brand Perception
- Define and manage brand communication strategies aligned with overall brand positioning
- Ensure all marketing activities are fully consistent with brand strategy and visual identity
- Build and manage the brand’s visual world, tone of voice, and messaging across all channels
- Plan and manage brand events, sponsorships, and 360° integrated marketing projects
- Coordinate PR and media relations activities together with external agencies
- Manage all BTL communication materials, from concept to production
- Coordinate with third-party vendors and creative/media agencies
Traffic Generation & Awareness (Online & Offline)
- Plan, execute, and optimize offline and online media plans in line with communication KPIs
- Manage awareness and engagement-driven digital initiatives aligned with conventional communication strategies
- Oversee social media communication activities and content strategies
- Lead display advertising and creative video production across digital platforms
- Drive qualified traffic to web and mobile platforms via SEO, paid media, and content marketing initiatives
- Manage digital media accounts and performance optimization
- Plan and execute SEO strategies for all web platforms
Conversion, Performance & Growth
- Own new customer acquisition KPI.
- Own performance marketing strategies within the e-commerce framework, including paid social media advertising
- Manage content marketing initiatives aligned with conversion and growth objectives
- Prepare and present comprehensive performance marketing and analytics reports
QUALIFICATIONS
• Tecrübe
6 - 25 yıl arası
• Eğitim Seviyesi
Üniversite(Mezun)
• Yabancı Dil
İngilizce(Okuma : İleri, Yazma : İleri, Konuşma : İleri)
