Marketing Specialist

DEMANT İŞİTME CİHAZLARI SANAYİ VE TİCARET ANONİM ŞİRKETİ

Demant is a world-leading hearing healthcare group built on a heritage of care, health and innovation since 1904. The Group offers innovative technologies, solutions and expertise to help people hear better. In every aspect, from hearing care and hearing aids to diagnostic equipment and services, Demant is active and engaged. Headquartered in Denmark, the Group employs more than 22,000 people globally and is present with solutions in 130 countries creating life-changing differences through hearing health. 

We are looking for a high-potential Marketing Specialist to join Marketing & Corporate Communications team of a global leading healthcare company in Life Sciences / Medical Healthcare industry, headquartered in Yenisahra, Kadıköy, Istanbul.

Key Responsibilities

• Support implementation of marketing and brand activities to increase awareness and preference of Medical-healthcare brands among Consumers, Customers and HCPs.
• Work in close collaboration with Global and Local teams, adapting and localizing materials shared by Global into Turkish in line with brand and communication guidelines accurately
• Take part in campaigns, product launches, and communication projects, supporting planning and execution
• Manage digital marketing activities (website, social media, emailing, B2B portals), including content preparation, adaptation, execution and performance tracking
• Collaborate closely with Sales, Training, After-Sales and other teams, agencies and external stakeholders to lead and support excellent execution of projects
• Assist in the organization of events, meetings, congresses, B2B training, etc.
• Follow market trends and support the team with learnings and ideas
• Plan, develop and distribute Local Marketing and Trade Marketing initiatives for best in-store experience.
• Provide support in planning, tracking and optimizing marketing budget and operational processes
• Ensure all marketing activities comply with healthcare regulations and ethical standards

 What We’re Looking For

• Bachelor’s degree in Business Administration, Marketing or related fields
• Familiarity with Audiology or a relevant educational background in the field will be considered an asset
• Min. 1+ year of experience in marketing or related roles - preferably both B2B and B2C marketing experience.
• Experience in the medical industry, healthcare or life sciences is considered an asset
• Strong command of English (written & spoken)
• Basic knowledge or curiosity about marketing & digital tools and channels
• High interest in B2C and B2B Marketing and Brand Management
• Strong organization and planning skills with attention to detail and analytical approach
• Good communication, content creation and digital skills
• A collaborative mindset with the ability to work across teams
• Eagerness to learn, ambition to grow, and take full ownership

At Demant, we are driven by a clear purpose: to create life-changing differences in hearing health. Now, we invite you to be part of this journey.