Brand Manager

Gizli Firma

We are looking for "Brand Manager" in Maslak location.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related fields.
• Minimum 5 years of experience in brand management and marketing within the cosmetics and/or beauty industry.
• Strong knowledge of brand positioning, target audience and value proposition development, consumer insights, portfolio management, and annual marketing plan preparation.
• Proven experience in 360-degree marketing communications including ATL, BTL, digital, social media, content, events, and performance marketing.
• Hands-on experience in new product development, product renovation, packaging design, launches, and project management processes.
• Skilled in managing research, media, advertising, digital, and design agencies with respect to objectives, budgets, timelines, and deliverables.
• Demonstrated ability to collaborate effectively with internal stakeholders.
• Experience in team management or leading multi-stakeholder projects.
• Strategic and analytical thinker, results-oriented, proactive, with strong communication, negotiation, and presentation skills.
• Excellent command of written and spoken English.

Responsibilities

• Develop and implement the domestic and international brand strategy, brand positioning, messaging architecture, and annual marketing plan in line with the company’s growth objectives.
• Prepare the annual brand and marketing budget; monitor KPIs such as awareness, preference, reach, engagement, sales contribution, profitability, and ROI, ensuring necessary optimizations.
• Identify opportunities for product portfolio expansion, packaging innovation, product renovation, and new product launches aligned with consumer expectations and company strategy; lead product development and launch processes.
• Collaborate with Sales and Trade Marketing teams to ensure alignment of pricing, promotions, channel, and customer plans with brand strategy.
• Manage the objectives, scope, budget, timeline, and quality of deliverables from research, advertising, media, digital, PR, and design agencies.
• Define priorities for the brand team, support their development, and establish effective coordination and decision-making mechanisms across functions.
• Prepare periodic management reports and recommendations regarding brand performance, budget utilization, project progress, risks, and opportunities.
  
  
  

Working Model
Central office 
5 days a week 
08:30 – 18:00  

Benefits
Quarterly half-month bonus system 
Multinet meal card 
Complementary health insurance after a 2-month trial period