Shopper Insights Research Specialist

LC WAIKIKI MAGAZACILIK HIZMETLERI TIC.A.S.

QUALIFICATIONS AND JOB DESCRIPTION

• Bachelor’s degree in related fields
• Minimum 2 years experience in retail and shopper insight researcher position
• Good knowledge of qualitative and quantitative research methodologies
• Experience in;      

          - Project management
          - Insight producing by analyzing large-scale datas
          - Design market research projects

• Proficiency in MS Office programs and presentation skills with efficient report techniques
• Good command of English (both written and verbal)
• Excellent communication and organization skills
• Enthusiastic to work in a dynamic team

İŞ TANIMI

• To ensure that local and abroad customers’ behaviors are analysed in profil based both by etnographic and analytic approahces, to perform research processess and to develop and present action suggestions which will enhance the conversion rate.
• To perform research processess by revealing the new concept practices with pre/post surveys in order to create more pleased and trigger shopping environment for buying departments.
• To perform the feedback periods systematically taken from customers intended to our products and services in stores.
• To make store segmentation according to customer profile and store features.
• To analyse and consolidate internal/external research datas, to turn the results into action.
• To follow up global and local trends in order to describe the oppurtinities and report them.
• To coordinate and follow up the shopper insight projects with consultants.