Brand Building Manager

MARSHALL BOYA VE VERNİK SANAYİ A.Ş.

Brand Building Manager

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including Marshall, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands - Amsterdam, we operate in over 80 countries and employ around 35,000 talented people who are passionate about delivering the high-performance products and services our customers expect.

AkzoNobel with Marshall which is the leading brand in the market of Turkey have been coloring life with its global technology and experience with improved products and services since 1954.

AkzoNobel Marshall Paints Turkey is looking for a Brand Building Manager who will be able to work with a strong desire.

Qualifications

·       Bachelor’s degree (Marketing, Engineering or Business Administration), MBA degree is a plus,

·       Marketing and business experience of minimum 6 years

·       Excellent communication and presentation skills in English both verbal and written,

·       Ability to move quickly in a fast-paced environment,

·       High-energy, detail-oriented and self-motivated person with a passion for brands, trends, decorative and chemical sectors,

·       Externally and internally imposed deadlines,

·       Proactive initiative,

·       High work volume,

·       Strong interpersonal skills and the ability to work well with cross-functional, cross-disciplinary teams,

·       Flexible and able to change priorities (agility),

·       Creative thinking,

·       Works well under pressure with tight deadlines and multiple priorities to balance,

·       Strong knowledge of Microsoft Office.

Job Description

·       Responsibility of the product categories and brands, especially with a strong product management focus

·       Responsible for the development of the Product / Brand Marketing Strategy & Execution Plans by developing an understanding of the drivers of brand growth and brand health insights, and identifying key issues and opportunities,

·       Build productive working relationships with the relevant stakeholders (internal functions, customers, agencies, vendors) to manage the day-to-day operations,

·       Identify solutions and make recommendations to improve effectiveness based on performance monitoring,

·       Manage the delivery of all marketing activities within the agreed budget, operating with the utmost flexibility

·       Desing and execute commercial campaigns and promotions to ensure the growth of the brands & product categories under responsibility.

·       Work with agencies and third-party suppliers to deliver the marketing plan on a timely and cost-effective basis,

·       Report back on marketing activities and results to key internal and external stakeholders. Attend Sales and Marketing team meetings and join meetings with partners and resellers,

·       Develop and execute annual local brand plans aligned with global brand strategy and local commercial priorities.

·       Lead always-on content creation and local communication planning to ensure continuous brand visibility and engagement.

·       Manage local NPI (New Product Introduction) roadmap, including identification, planning, and launch execution of locally relevant innovations.

·       Oversee product assortment and portfolio mix management, ensuring optimal product availability and market competitiveness.

·       Conduct pricing performance analysis and price management, monitoring market dynamics and recommending pricing actions.

·       Perform regular business reviews to evaluate brand performance, identify growth opportunities, and define corrective actions.

·       Collaborate closely with Sales and Supply Chain teams on demand planning and forecasting activities.

·       Support product lifecycle management, including product discontinuation and cancellation processes.

·       Ensure effective handling of quality issues and product recalls, coordinating cross-functional communication and action plans when necessary.

·       Translate global brand strategies into locally relevant execution plans, adapting campaigns and initiatives to market needs.

·       Monitor brand KPIs and market trends to identify opportunities for continuous improvement and brand growth.

 All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status.