International Markets Marketing Manager

ORZAKS İLAÇ VE KİMYA SAN. TİC. A.Ş.

Location: Istanbul (HQ Based)

Scope: International Markets (CIS, Central Asia, USA, UK, ASEAN & Emerging Markets)

Reporting Line: Export Director (International Markets Sales & Marketing Director)

Role Overview

We are a dynamic and fast-growing OTC company in Turkey, dedicated to improving health and well-being through food supplements, dermocosmetic products, and consumer medical devices. With a strong commitment to quality, innovation, and people-oriented values, we continue to expand our global reach and product portfolio.

Our vision is to build a bridge between markets, delivering trusted health solutions that make a real difference in people’s lives.

About the Role

We are looking for an International Markets Marketing Manager to lead brand performance across global markets and ensure strong execution of marketing strategies through distributor networks.

This role will be responsible for managing Brand Managers, supporting distributor marketing implementation, contributing to international growth strategy, and ensuring marketing activities are aligned with business objectives.

This is a key position within our Export organization and will report directly to the Export Director.

Key Responsibilities

Brand Management & Team Leadership

• Lead and support the performance and development of Brand Managers
• Define and follow up key performance indicators to ensure structured execution
• Contribute to brand positioning, portfolio prioritization, and market strategy
• Ensure consistent brand communication across international markets
• Support business growth by aligning marketing activities with commercial objectives

Distributor Marketing & Execution Management

• Ensure implementation of headquarters-driven marketing plans in international markets
• Coordinate with distributors to ensure effective execution of marketing activities
• Monitor distributor marketing plans, campaign results, and operational follow-up
• Participate in business reviews with distributors and support action planning
• Support preparation and tracking of annual marketing activity plans

Budget Management & Marketing Investment Tracking

• Support management of international marketing budgets by market and brand
• Track marketing spend and ensure proper reporting and documentation
• Evaluate marketing investment proposals together with commercial teams
• Contribute to ROI analysis of campaigns, events, trade marketing, and digital projects
• Support efficient use of marketing resources to maximize business impact

Sales Growth Tracking & Performance Reporting

• Monitor market performance and track growth trends by product and channel
• Contribute to marketing and sales performance dashboards and reporting systems
• Analyze campaign impact and highlight improvement opportunities
• Work closely with sales teams to ensure marketing activities support sales targets

Cross-Functional Collaboration

• Coordinate with HQ Marketing, Medical, Regulatory, Sales and Digital Marketing teams
• Support product launches and local adaptation of marketing communication
• Support congresses, medical events and brand visibility projects

Strategic Planning & Market Development

• Contribute to export marketing strategy and market expansion plans
• Support go-to-market planning for new market entries
• Conduct competitor and category analysis to identify growth opportunities

Qualifications

• Bachelor’s degree in Positive Sciences (Biology, Chemistry, etc.) Pharmacy, Marketing, Business Administration, or related fields
• Minimum 7+ years of experience in marketing (export experience is a strong plus)
• Experience in consumer health, dietary supplements, OTC, and pharma is preferred
• Experience working with distributors and international stakeholders is an advantage
• Strong communication and project coordination skills
• Strong analytical mindset and reporting ability
• Advanced English

Competencies We Value

• Commercial mindset and ability to connect marketing with business results
• Strong coordination and execution skills
• Ability to manage multiple markets and priorities
• Structured working style and reporting discipline
• Strong stakeholder and team management capabilities
• High ownership and problem-solving attitude

What We Offer

• Opportunity to work in a fast-growing international organization
• High-impact role supporting multi-country expansion
• Strong exposure to global brand management and distributor operations
• Dynamic environment with direct involvement in strategic decision-making