Senior Marketing Manager

Paloma Hotels

Paloma Hotels Group, one of the leading pioneers in the tourism industry, is seeking a highly qualifiedSenior Marketing Manager to join our team at theAntalya Head Office.

Key Responsibilities:

Brand Strategy & Management:

• Develop and implement a comprehensive brand strategy that aligns with the hotel chain’s identity, values, and growth objectives.
• Ensure brand consistency across all properties, touchpoints, and marketing materials.
• Oversee the creation of brand guidelines and ensure their application across all departments.
• Lead brand storytelling efforts, crafting narratives that resonate with target audiences.

Marketing & Campaign Management:

• Plan and execute integrated marketing campaigns to drive brand awareness, customer engagement and revenue growth.
• Manage content strategy for digital and traditional marketing channels, including social media, websites, email, print, and PR.
• Develop and oversee seasonal, promotional, and thematic marketing campaigns for key properties and services.
• Analyze market trends, competitor positioning, and guest insights to inform marketing strategies.
• Collaborate with creative, PR, and digital teams to develop high-impact marketing materials.

Guest Engagement & Loyalty:

• Enhance guest experience through personalized marketing initiatives and loyalty-driven programs.
• Oversee CRM strategies, email marketing, and direct communication efforts to strengthen guest relationships.
• Work closely with guest experience teams to ensure marketing efforts align with service excellence.

Cross-Functional Collaboration & Leadership:

• Partner with sales, operations, and revenue management teams to align marketing strategies with business goals.
• Work closely with sales teams to tailor campaigns to regional and local market needs.
• Lead and mentor a team of marketing professionals, fostering innovation and excellence.

Qualifications & Experience:

• Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in brand management and marketing, preferably in the hospitality or luxury sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and content strategy.
• Excellent leadership, project management, and analytical skills.
• Experience managing creative teams and external agencies.
• Passion for hospitality, storytelling, and guest engagement.
• Based in Istanbul and willing to travel frequently to Antalya.