Brand and Segment Management Specialist

Pegasus Hava Taşımacılığı A.Ş.

ABOUT PEGASUS AIRLINES

Pegasus Airlines, Turkey’s leading low-cost airline, has transformed the aviation sector in the country with an experienced team of over 6,000 and by offering its guests affordable and quality services together with a flawless security record.

Believing it’s everyone’s right to fly, Pegasus offers its guests low fares, on-time departures, and new more comfortable aircraft as part of its “low-cost airlines” model. Pegasus Airlines flies to 110 destinations on its ever-growing network in 42 countries including 35 domestic and 75 international destinations. Pegasus has Turkey’s youngest fleet with an average age of 5.3 years old and average on-time departure performance of 87.74% in 2019 Q2. Pegasus Airlines is the first airline to have been admitted to the state-subsidized brand-building program Turquality.

Now, we are seeking a Brand and Segment Management Specialist to join our team!

QUALIFICATIONS

• Bachelor's degree preferably Business, Economics, Industrial Engineering,
• Total of 0-2  years of experience at related position; preferable experience in one or more of the following fields: marketing, brand management, campaign management, e-commerce, and product management
• Good communication and interpersonal skills.
• Analytical marketing and project management is key; should be able to apply financial disciplines ,
• Strong and close collaboration with all internal and external parties required.
• Good team player
• Someone who is aware of latest trends and the outside world.
• Comfortable in a fast-paced, entrepreneurial workplace with shifting priorities; understands how to get work done and meet deadlines in this environment.
• A fast learner capable of producing in a short time frame.
• Deep excel knowledge.
• Excellent written and verbal communication skills both in Turkish and English
• Located in Anatolian Side of Istanbul

JOB DESCRIPTION

• Support development of annual marketing strategies and plan for assigned consumer segments in line with business objectives for all markets in the network.
• Conduct market research required to generate the necessary insight to develop marketing strategies.
• Conduct consumer panel research in collaboration with the research agency.
• Extract actionable business insights from forward booking and other segment analyses.
• Leading the execution of key business strategies, consumer programs, CRM techniques to recruit new consumers, increase the loyalty and frequency for assigned consumer segments.
• Develop and implement promotion campaigns, working closely with the revenue management team, to recruit new consumers, and to increase frequency of existing consumers.
• Develop and implement 360 marketing campaigns.
• Work closely with online marketing team and digital marketing agency in development of online marketing plan.