Cmo / Head Of Marketing (Fmcg Startup)

Roto-Moto

CMO / Head of Marketing (FMCG Startup)

Company: Roto-Moto Turkey
Location: Istanbul
Industry: FMCG / Food & Snacks
Language: Native Turkish, Fluent English

About Us
Roto-Moto Turkey is an international startup ready to shake up the traditional Turkish snack market. While nuts and seeds are a staple, our approach is revolutionary: we are introducing high-quality products in highly innovative, disruptive packaging that changes how consumers interact with their snacks. We are building our foundation in Istanbul and looking for a visionary marketing leader to build our brand from zero.

The Role
We are seeking a creative, data-driven, and highly entrepreneurial CMO / Head of Marketing.

You will not be managing an existing legacy brand; you will be creating a new one. Your mission is to take our unique packaging concept and turn it into a compelling brand story that resonates with Turkish consumers and stands out aggressively on crowded supermarket shelves.

You will work directly alongside the Founder/CEO to define the Go-To-Market strategy, acting as both the strategic architect and the hands-on executor of our marketing vision.

Key Responsibilities

1. Brand Strategy & Positioning

• Build the Roto-Moto brand identity from scratch: define our voice, target audience (Gen Z, Millennials, on-the-go consumers), and unique value proposition.

• Position our innovative packaging as the ultimate differentiator in a highly commoditized market.

2. Go-To-Market & Digital Campaigns

• Develop and execute the launch strategy across Turkey.

• Lead digital marketing, social media strategy (Instagram, TikTok), and influencer partnerships to create viral awareness around the "unboxing" and usage of our packaging.

• Manage PR, events, and guerrilla marketing initiatives to generate buzz with a startup budget.

3. Trade & Shopper Marketing (B2B2C)

• Work hand-in-hand with the Business Development Manager (BDM) to create powerful B2B pitch materials to win over supermarket buyers.

• Design disruptive Point-of-Sale Materials (POSM) and shelf-visibility strategies to guarantee our jars catch the consumer's eye in stores (Migros, Macrocenter, etc.).

4. Product & Consumer Insights

• Gather consumer feedback during the micro-production phase and use data to refine messaging.

• Collaborate with the packaging and production teams to ensure the brand vision aligns perfectly with the physical product.

Candidate Profile

• Experience: 5-8+ years in Brand Management, Trade Marketing, or as Head of Marketing within the FMCG sector (Food, Beverages, or Snacks).

• The "Builder" Mindset: You must have a proven track record of launching new products or brands to the market. You are comfortable working without a massive corporate agency budget and can be scrappy and resourceful.

• Creative & Analytical: You have an eye for outstanding design and packaging, but you also know how to measure CAC, ROI, and conversion rates.

• Local Pulse: Deep understanding of Turkish consumer psychology, pop culture, and media consumption habits.

• Languages: Native Turkish (essential for copywriting and consumer communication) and Fluent English (for strategic alignment with the CEO).

What We Offer

• A blank canvas: The rare opportunity to build a disruptive FMCG brand from day one and hold the title of CMO.

• High autonomy and direct collaboration with the founders.

• A competitive salary and equity/bonus options tied to the brand's commercial success.