Long Term Marketing Intern

PepsiCo Turkey

• Fresh university graduate or senior student who is able to work minimum 4 days a week
• Strong interest for marketing
• Excellent command of English
• Analytical and problem solving skills
• Good communication skills
• Good command of Windows applications
• Demonstrated leadership and team skills
• Strategic thinking skills
• Creativity
• Results orientation
• Multifunctional skill base (financial, operations as well as marketing)
• High level of initiative and assertiveness

İŞ TANIMI

• Assists in developing and executing marketing and promotional initiatives to profitably increase consumption within budgeted parameters
• Supports defining the brand’s packaging, advertising and promotion strategies and allocate the budget accordingly.
• Accountable for projects that help deliver the brand’s profit, volume and market share objectives.
• Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants).
• Analyzes consumption and compares results to established objectives to assure the effectiveness of marketing programs.
• Deep dive analysis of lnternal and Nielsen data and preparing performance reports highlighting key points.
• Keeps track of the brand budget, maintaining the working/non-wroking split, and handles necessary purchases.