Social Media Specialist

Ford Otosan

If you are in, the future is ours!
Our employees are the source of our strength.
With the vision of being Turkey’s most valuable and most preferred industrial company, we want YOU to help us grow!

We are currently looking for Social Media Specialist to join our Corporate Communication Team. Candidates should have the following qualifications:

• BSc./MSc. Degree in related field (Communication, Marketing, Brand Management etc.)
• At least 2 years of relevant experience.
• Expert knowledge of digital and social media platforms.
• Knowledge of Google Analytics and SEO.
• Effective communication skills and high individual motivation.
• Inclination towards continuous research, learning and following trends.
• Effective team player to collaborate with other people in different projects.
• Advanced level of English.
• No military obligation for male candidates.

İŞ TANIMI

• Managing Ford Otosan’s social media accounts, developing and implementing the short&long term strategies and projects for Passenger Car, Light Commercial Vehicle and Heavy Commercial Vehicle.
• Leading the annual budget of social media effectively for projects and social media ads.
• Managing the executive and detailed social media guidelines for both Turkish and global Ford Otosan dealers. 
• Updating the social media crisis strategy plans with the coordination of Ford Otosan’s related departments.
• Cascading Ford’s global and regional strategies, localizing due to social trends and local dynamics in line with comm. calendars.
• Creating the social CRM strategy, revising the guidelines acc.to the company’s dynamics, abreast of the latest practices and changes.
• Developing strategies for brand ambassadors and fan groups and supporting thier communites to grow. 
• Leading the social media agency’s communication with the marketing, PR, HR and Rally teams. 
• Coordinating both creative and media buying agencies for the social media ads and GDN; optimizing, analyzing and reporting monthly
• Managing SEO and Adwords strategy of the corporate blog.
• Creating contents acc.to general brand comm. strategy for 21 accounts (local and global); avg3500 posts released annually.
• Always in communication with the Marketing, PR, HR, PD, Innovation, Business Development and Manufacturing teams about new Ford products, projects and campaigns.  
• Developing digital PR and influencer marketing projects working inline with Corporate PR and PR agency teams, for bloggers, v-loggers, celebrities and welebrities.
• Managing the social media comm of the both corp.and marketing teams’ offline/online campaigns to increase engagement.
• Managing seeding projects with influencers, brand ambassadors and fan groups to support comm of the digital projects.
• Monitoring internet and social media, reporting news and comments daily and coordinating the corporate answers to the customers. 
• Preparing daily, weekly and monthly internet monitoring and social listening reports.
• Reporting the results of all social media related projects.