Assistant Channel Marketing CRM Manager

Unilever

• University degree
• Min 2 years of experience in similar positions
• Fluent in English (both writing & speaking)
• Preferably no military obligation for male candidates

İŞ TANIMI

Supports Channel Marketing Trade Manager,  

• Establishing & coordinating CRM activities
• Designing CRM infrastructure for Unilever Food Solutions
• CRM Campaign management
• Developing yearly CRM plan for Distributor and Cash Carry customers
• Measurement of Route To Market Performance and Sales Performance
• Designing and implementing customer segmentation and customer journey
• Designing a segmentation model for prospects to increase new customer acquisition
• Calculating propensity analysis
• Designing, managing and monitoring campaigns for increasing penetration rate
• Cross-selling & up-selling activities; analysing customer reports and design campaigns accordingly