Marketing & Communications Manager

Address Istanbul

ABOUT THE COMPANY

Emaar Hospitality Group is a premier global provider of enriching, personal, and memorable lifestyle experiences. An innovative, agile and influential leader in hospitality, Emaar Hospitality Group is a wholly owned subsidiary of Emaar Properties PJSC, the developer of elegantly designed and exceptionally built properties, malls, and hospitality projects across the world. Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group, with properties situated in some of the most sought-after locations. Address brings a fresh identity to the global hospitality and service sector by setting new benchmarks through gracious hospitality and exceptional service. Recognized for its fusion of contemporary style with a touch of classic elegance, Address Hotels + Resorts enriches the lives of its guests through intuitive experiences. Staying true to its tagline, “Where Life Happens,” Address offers guests opportunities to celebrate life and its most cherished moments. It’s the ultimate Address.

PURPOSE OF POSITION

To develop and execute the marketing and communications strategy for Address Istanbul, strengthening brand positioning, increasing awareness and supporting revenue growth across the hotel’s accommodation, dining, spa, meetings and events offerings. To manage marketing activities, public relations and brand communications in alignment with the hotel’s commercial objectives and Emaar Hospitality Group standards.

KEY ROLES & RESPONSIBILITIES

• Develop and implement the annual marketing and communications plan in coordination with the Head of Commercial and corporate marketing team.
• Prepare and manage the marketing budget, monitor expenditure and allocate resources according to approved priorities and campaign performance.
• Work closely with Sales and Revenue Management to develop campaigns that address seasonal demand, priority source markets and business opportunities.
• Plan and execute marketing activities for rooms, residences, restaurants, spa, meetings, weddings and other hotel experiences.
• Manage the hotel’s social media channels, including content calendars, publishing, community engagement and performance monitoring.
• Oversee paid media campaigns with appointed agencies and corporate teams, reviewing targeting, creative content, expenditure, lead quality, conversions and return on advertising spend.
• Maintain accurate and engaging website content, including hotel information, promotional offers, imagery and seasonal campaigns, in coordination with the relevant teams.
• Coordinate campaign and offer launches, ensuring approved terms, booking links, tracking and operational arrangements are in place before publication.
• Coordinate CRM, email marketing and U by Emaar loyalty communications to support direct bookings, repeat business and guest engagement.
• Develop PR plans and media opportunities in coordination with corporate communications, ensuring that external statements, press materials and media activities receive the required approvals.
• Build and maintain relationships with relevant local and international media, influencers and content creators.
• Manage influencer collaborations, including selection, briefing, internal approvals, hosting arrangements, agreed deliverables and performance reporting.
• Identify and develop relevant luxury and lifestyle partnerships, including joint marketing opportunities with Emaar Square Mall and other Emaar businesses.
• Manage creative, digital and PR agencies and other marketing suppliers through clear briefs, agreed budgets, deadlines and performance reviews.
• Oversee the development and production of advertising materials, brochures, presentations, menus, signage and other printed and digital collateral.
• Ensure all marketing materials and guest communications comply with Address Hotels + Resorts brand standards and approved messaging.
• Plan and supervise hotel photography and videography, ensuring content meets brand requirements and supports commercial priorities.
• Maintain an organized and accessible library of approved imagery, videos, artwork and other marketing assets.
• Lead the marketing and communications elements of hotel events, promotional activations and brand partnerships, coordinating delivery with the relevant departments.
• Contribute to the development of new hotel experiences and packages, assessing target audience relevance, operational feasibility and commercial potential with the relevant teams.
• Monitor competitor activities, hospitality and lifestyle trends, and relevant market developments to identify opportunities for the hotel.
• Prepare monthly performance reports covering budget utilization, campaign results, website activity, social media, PR coverage, qualified leads and attributable revenue where measurable.
• Maintain an annual marketing calendar and regularly communicate campaign priorities, deadlines and requirements to relevant stakeholders.
• Coordinate responses to public feedback and sensitive communications with the responsible operational departments, hotel leadership and corporate communications.
• Maintain productive working relationships with corporate brand, marketing and communications teams.
• Ensure appropriate permissions and usage rights are secured for marketing content and that guest and company information is handled confidentially.
• Perform other reasonable duties related to the position as assigned by the Head of Commercial.

PERSONAL ATTRIBUTES

• Strong ownership and accountability, with the ability to manage projects independently and follow through to completion.
• Creative thinking supported by sound commercial judgment and analytical skills.
• Strong organizational skills and the ability to prioritize multiple projects and deadlines.
• Excellent communication and relationship management skills.
• Strong attention to detail and a refined understanding of luxury brand presentation.
• A proactive, resourceful and results-oriented approach.
• Ability to collaborate effectively across hotel departments, corporate teams and external partners.
• Professional judgment and discretion when handling sensitive information.
• Ability to remain calm, constructive and solution-oriented under pressure.
• A strong commitment to service excellence and brand consistency.

ESSENTIAL REQUIREMENTS

Experience Requirements

• A minimum of six years of relevant marketing and communications experience within luxury hospitality or a related luxury lifestyle business.
• At least two years of experience in a managerial role, with responsibility for marketing planning, budgets and agency coordination.
• Demonstrated experience in digital marketing, social media, public relations, content production and brand partnerships.