Brand & Corporate Communication Specialist

Gizli Firma

Responsibilities/Job Description

·       Taking an active role in the execution of corporate communication and brand management strategies of the company.

·       Designing and ensuring the implementation of brand positioning

·       Developing all elements of the marketing mix including new product launches, ATL & BTL communication, media plans, promotional strategies, market and customer insight researches as well as PR activities and events to strengthen brand equity while ensuring successful implementation

·       Preparing all marketing collaterals while ensuring product contents are updated in all and every online and offline channel

·       Being responsible for the implementation of email/e-newsletter process of the company

·       Planning, coordination and implementation of events, sponsorship, fairs, and PR activities supporting company’s business strategy

·       Managing events from initial enquiry through to final operation including briefing, coodinating conceptual designs, printed and promotional material preparation, managing set-up on site.

·       Manage public relations, corporate messaging, and crisis communications to safeguard and enhance corporate brand reputation

·       Supporting the preparation of written content (press releases, interviews, internal announcements, etc.) and controlling the content prepared by the agency

·       Working in coordination with Product Management, Sales, Digital Marketing, and CRM

·       Managing all 3rd party and agency relations (ATL, BTL, PR, market research, event, etc.)

·       Monitoring marketing communication performance by analyzing, benchmarking and interpreting competition, market trends and recommending action plans while tracking performance metrics monthly, quarterly, and annually.

·       Assisting to manage and control marketing budget in order to ensure the effective allocation of the resources that are in line with the agreed strategies

Qualifications

·       University degree from Faculty of Communication, Economics, Administrative Sciences, Social Sciences or Engineering of a reputable university

·       Minimum 3-5 years of Brand Management and/or Corporate Communication experience

·       Solid experience in agency management

·       Ability to multi-task in a fast-paced challenging environment

·       Strong work follow-up is a must

·       High motivation and creative thinking

·       Strong communication, presentation, problem solving and time management skills

·       Proven track record of strong execution, can-do and result oriented attitudes

·       Working in cooperation and compliance with cross functional teams

·       Excellent command of written and spoken English

·       Technology sector experience is a plus.

·       No travel restriction, willing to travel as required

·       Able to reside in İstanbul