Brand Manager

Vitabiotics

Job Description

We are looking for an experienced and results-driven Brand Manager to develop our brand strategies, strengthen brand awareness, and contribute to sustainable business growth in the vitamins, minerals, and food supplements industry.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Health Sciences, or a related field,

• Minimum 5 years of experience in brand management or marketing,

• Preferably experienced in the OTC, pharmaceutical, food supplements, or FMCG industries,

• Proven experience in strategic marketing planning and developing and managing 360-degree integrated marketing campaigns,

• Strong knowledge of traditional marketing communications (ATL/BTL, PR, product launches, congresses, trade fairs, and events) and digital marketing (social media, SEO/SEM, performance marketing, influencer collaborations, CRM, and e-commerce),

• Knowledge of brand positioning, product launches, and portfolio management,

• Ability to conduct market research, competitor analysis, and consumer behavior analysis,

• Strong analytical thinking, strategic planning, and problem-solving skills,

• Excellent communication, presentation, and organizational skills,

• Good command of written and spoken English,

• Proficiency in MS Office applications.

Key Responsibilities

• Develop and implement marketing strategies and annual brand plans for assigned brands,

• Plan and manage 360-degree marketing campaigns to increase brand awareness, market share, and sales performance,

• Coordinate traditional and digital marketing activities with agencies and internal teams,

• Manage new product launches, product positioning, and go-to-market strategies,

• Develop sales-driven marketing strategies based on pharmacy channel dynamics, consumer needs, and field sales feedback,

• Plan scientific and commercial communication activities targeting physicians, pharmacists, Key Opinion Leaders (KOLs), and other stakeholders in collaboration with relevant teams,

• Develop campaigns, promotional materials, training programs, and activation plans to support field sales teams in achieving their commercial objectives,

• Regularly analyze market trends, competitor activities, and brand performance,

• Manage marketing budgets and monitor campaign performance and return on investment (ROI),

• Collaborate with Sales, Medical, Finance, and other departments to support brand growth objectives,

• Prepare and present brand performance reports and improvement recommendations to senior management,

• Ensure that all marketing and promotional activities comply with applicable regulations and company policies.