QUALIFICATIONS AND JOB DESCRIPTION
- Bachelor’s Degree in Business Administration, Industrial Engineering or relevant fields (master’s degree in marketing is a plus),
- Having min 3 years of experience in marketing with end-to-end brand communication responsibility,
- Excellent verbal and written communication skills in English,
- Strong knowledge of MS Office applications (Adobe Photoshop knowledge is a plus),
- Clear in communicating thoughts and ideas,
- Thinking broadly about business,
- Understanding needs of the market & consumer,
- Having desire to do outstanding projects,
- Recognizing and understanding emotions of people,
- Listening different perspectives and showing flexibility,
- Building collaboration.
The position is located in Kadıköy.
Arçelik Pazarlama is looking for a Specialist- Brand and Marketing Communications who will work for Marketing Directorate.
The successful candidate will be responsible for the marketing communications of Arçelik brand in Turkey.
- Developing and executing brand and communication strategy,
- Developing and implementing integrated marketing communications campaigns including asset creation,
- Managing and coordinating the advertising and media planning agencies,
- Managing communication budget,
- Coordinating internal departments and third parties for the development and communication of all brand marketing activities,
- Following up consumer insights and market trends,
- Conducting market research,
- Developing new approaches for disruptive communication,
- Collaborating with different teams such as category marketing, sales, consumer insight, public relations, retail teams, event teams and purchasing.
ArçelikAn Equal Opportunity Employer