Product Marketing Executive (Hybrid)

Brotek Teknoloji A.Ş.

Job Description

We’re looking for an exceptional individual who is interested in both the science and art of marketing; someone who is comfortable with crunching numbers while bringing exceptionally creative ideas to the table.

Responsibilities:

• Working with the team in planning and delivering digital-first Go-To-Market programs for product launches, updates and re-launches
• Successfully differentiating our products from competitors to feed into a coherent demand generation strategy
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Working with various teams (design, product, sales) to implement strategies
• Helping to source and develop new products
• Generating product stories and messaging, identifying unique selling points, feeding details to the Sales & Marketing team
• Developing an understanding of commercial, customer and consumer criteria for products
• Analyzing the performance of product activity across categories and sales regions
• Carrying out market research and analysis to feed a greater understanding of new opportunities
• Collaborating with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
• Understanding and support the sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it

Qualifications

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• BSc/BA/MSc in Marketing, Communications or similar field
• Have full working knowledge of Microsoft Office and be confident to work with bespoke resource and data systems
• Commercially aware and market savvy
• Data and research-driven
• Working knowledge of web analytics tools (Google Analytics, WebTrends, HubSpot)
• Analytical mind and strong quantitative skills
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties
• Out-of-the-box thinking and creativity
• Strong English communication skills