Marketing Excellence Specialist

DEVA Holding A.Ş.

DEVA has been operating since 1958 and is one of the pioneering pharmaceutical companies in Turkey. DEVA, having R&D in focus, manufactures with international quality standards and currently exports products to other countries worldwide.

DEVA is seeking for Marketing Excellence Specialist;

• Bachelor’s degree in Business Administration, Economics, Engineering, Statistics or a related field
• 2–5 years of experience in marketing excellence, commercial operations, sales analysis or business development preferably within the pharmaceutical industry
• Strong analytical and problem-solving skills with structured mindset
• Ability to translate data into actionable business insights
• Strong communication skills with a collaborative approach across teams
• Capable of managing competing priorities in a dynamic environment while maintaining attention to detail
• Fluent in English, both written and spoken
• Proficient in analyzing and visualizing data using platforms and MS office programs

JOB DESCRIPTION

• Analyze markets, sales performance to identify growth opportunities and performance gaps
• Support portfolio optimization, pricing and promotion through external and internal data analysis
• Develop and maintain marketing and sales performance dashboards, KPIs and generate actionable insights
• Coordinate sales forecasting with relevant stakeholders and monitor forecast accuracy
• Support go-to-market strategies, launches, and commercial initiatives
• Identify best practices across markets, drive standardization and process excellence
• Monitor sales force effectiveness and execution quality by contributing to segmentation, targeting, resource allocation and forecasting
• Play an active role in marketing planning by insight-focused approach
• Prepare insights, presentations, and recommendations for management reviews
• Analyze IQVIA (IMS) data to monitor market share, growth trends, and competitive positioning
• Drive launch excellence by supporting pre-launch planning and post-launch performance tracking
• Evaluate ROI and effectiveness of marketing and sales activities
• Support omnichannel strategy and customer engagement optimization