Digital Marketing & Social Media Specialist (Turkey)
İş İlanı Hakkında
About Dreame
Dreame Technology is a global leader in smart home appliances, dedicated to empowering lives through advanced technology. As we continue expanding rapidly in the Turkish market, we are looking for a passionate and results-driven Digital Marketing & Social Media Specialist to help accelerate brand growth and consumer engagement.
The Role
We are seeking a highly motivated Digital Marketing & Social Media Specialist with 1–3 years of experience to support Dreame’s digital growth in Turkey. This role combines Digital Marketing, Social Media Management, and KOL/Influencer Marketing, making it ideal for a high-potential talent looking to develop across multiple marketing functions.
You will work closely with local and regional teams to increase brand awareness, drive engagement, and support business growth through digital campaigns, social media initiatives, and influencer partnerships.
Key Responsibilities
Digital Marketing
- Support the planning, execution, and optimization of digital marketing campaigns across Meta, Google, TikTok, and other relevant platforms.
- Monitor campaign performance and provide actionable insights to improve engagement and conversion.
- Assist with website traffic growth, lead generation, and brand awareness initiatives.
- Stay updated on digital marketing trends and competitor activities.
Social Media Management
- Manage and maintain Dreame Turkey’s social media channels, including Instagram, TikTok, YouTube, and other relevant platforms.
- Develop and execute local social media content plans and publishing calendars.
- Monitor community engagement and respond to consumer inquiries in a timely manner.
- Track social media performance and provide regular reports and recommendations.
KOL & Influencer Marketing
- Identify and engage relevant influencers, content creators, and KOLs across key social platforms.
- Coordinate influencer collaborations, product seeding, content creation, approvals, and campaign execution.
- Build and maintain strong relationships with influencers and agencies.
- Monitor influencer campaign performance and evaluate effectiveness based on predefined KPIs.
Content Localization & Brand Support
- Support the localization of global marketing assets for the Turkish market.
- Collaborate with internal teams and external partners to create locally relevant content.
- Ensure brand consistency across all digital touchpoints.
- Support product launches, promotional campaigns, and key marketing initiatives.
Reporting & Analysis
- Monitor campaign performance across digital, social media, and influencer channels.
- Prepare regular reports and share insights with local and regional stakeholders.
- Use data and market insights to continuously improve campaign effectiveness.
Qualifications
Experience
- 1–3 years of experience in Digital Marketing, Social Media Marketing, Influencer Marketing, or related marketing functions.
- Experience in consumer electronics, e-commerce, FMCG, lifestyle, or technology industries is preferred.
Local Expertise
- Strong understanding of the Turkish digital ecosystem and social media landscape.
- Familiarity with Instagram, TikTok, YouTube, and influencer marketing trends in Turkey.
- Understanding of Turkish consumer behavior and online communities.
Languages
- Native or native-level Turkish.
- Professional working proficiency in English.
Technical Skills
- Experience with Meta Business Manager, TikTok, Google Ads, and social media management tools.
- Basic understanding of performance marketing, content marketing, and digital analytics.
- Ability to analyze campaign performance and generate insights.
Mindset
- Creative, proactive, and highly adaptable.
- Strong execution and project coordination skills.
- Passionate about social media, digital culture, and influencer trends.
- Comfortable working in a fast-paced, cross-cultural environment.
Education
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
What We Offer
- Competitive salary and performance-based bonuses.
- Opportunity to grow with a leading global consumer technology brand.
- Exposure to international marketing projects and regional collaboration.
- Dynamic and entrepreneurial working environment.
- Clear career development opportunities within Dreame’s global organization.
Aday Kriterleri
Yapay zeka ile bu pozisyona özel mülakat provası yap.
Yapay zeka tarafından oluşturulan pozisyona özel sorularla mülakat provası yap, performansına dair anında geri bildirim al.