Marketing Specialist

HONDA TÜRKİYE A.Ş.

JOB DESCRIPTION

• Coordinating & managing the agencies in carrying out the marketing communication activities.
• Following and reporting the agency KPI’s.
• Preparing brand and product communication strategies with related agencies.
• Preparing long / mid /short term media plans (both online & offline) in line with product launch schedule and monthly sales targets / campaigns.
• Localization of global communication materials.
• Production of local creatives & contents for brand & product communications.
• Management of Honda Motorcycle Turkey’s social media accounts (preparing content plan, monitoring performance and moderation, competitor analysis).
• Management of design, development and maintenance process of website.
• Ensuring the dealer SM accounts and websites to be in line with corporate standards.
• Monitoring the dealer marketing activities and reporting.
• Preparing internal meeting presentations.
• Preparing model brochures and other BTL materials & coordinating 3rd parties in printing & distributing process.
• Communication planning and branding support to central & local activities (dealer meetings, test drives etc).
• Developing special day projects together with Honda Automobiles Marketing Team.
• Budget & expense follow-up and reporting.

QUALIFICATIONS

• Bachelor’s Degree in Business Administration, Engineering or equivalent, Master’s degree is a plus.
• 2-5 years of total working experience in Marketing Communication, preferably in Automotive (Cars / Trucks / Motorcycle etc.) industry.
• Motorcycle Industry knowledge (segments, model types etc.) and being an Active Motorcycle Rider are pluses.
• Digital and Tech Savvy: Excellent understanding of Digital channels and Ecosystems.
• Positive relationship management skills, both with internal and external stakeholders.
• Action and result oriented and able to drive assigned projects and areas of responsibility with limited coaching.
• Excellent verbal and written communication in English.
• Advanced level of MS Office programs (especially Power Point and Excel).
• Advanced presentation skills (both in preparing and presenting).