Director of Sales & Marketing – Hyatt Regency Istanbul Ataköy
Job Summary
Hyatt Regency Istanbul Ataköy is seeking an experienced, commercially driven and strategic Director of Sales & Marketing to lead the hotel’s Sales & Marketing function and play a key role within the hotel’s leadership team.
The successful candidate will be responsible for developing and executing the hotel’s overall commercial strategy, driving sustainable revenue growth, strengthening market positioning, and maximizing business opportunities across all revenue-generating segments.
Working closely with the General Manager, Revenue Management, Finance and other key departments, the Director of Sales & Marketing will provide strategic commercial leadership while building and developing a high-performing team. The role requires a strong understanding of the Istanbul hospitality market, an established business network, and the ability to translate market intelligence and commercial data into measurable results.
Key Responsibilities
* Develop and execute the hotel’s comprehensive Sales & Marketing strategy in alignment with Hyatt brand standards, business objectives, annual budget and revenue targets.
* Lead the commercial performance of the hotel across key segments, including Corporate, MICE, Leisure, Groups, Events, F&B and other revenue-generating opportunities.
* Work closely with the General Manager and Revenue Management team to develop pricing, positioning and business mix strategies that optimize revenue, market share and profitability.
* Lead the annual commercial planning, budgeting and forecasting processes, ensuring realistic targets, clear action plans and consistent performance monitoring.
* Analyze market trends, competitor performance, customer behavior and business intelligence to identify opportunities, risks and emerging demand.
* Proactively identify and develop new business opportunities, strategic partnerships and key accounts, while strengthening long-term relationships with existing clients.
* Establish and maintain strong relationships with corporate accounts, travel management companies, agencies, event organizers and other key business partners.
* Provide strategic leadership to the Sales & Marketing team, setting clear objectives and fostering a culture of accountability, collaboration, talent development and high performance.
* Monitor sales productivity, account performance, conversion, market share and other key commercial KPIs, implementing corrective actions when necessary.
* Oversee the hotel’s overall marketing strategy, including digital marketing, brand positioning, communications, campaigns, promotions and social media, ensuring consistency with Hyatt brand standards.
* Strengthen the positioning and visibility of Hyatt Regency Istanbul Ataköy within the local and international marketplace.
* Represent the hotel at key industry events, trade shows, sales missions and networking opportunities, both locally and internationally when required.
* Collaborate effectively with Operations, Finance, Revenue Management and other departments to ensure that commercial strategies support the hotel’s overall business objectives and guest experience.
* Prepare and present regular commercial performance updates, market insights, forecasts and strategic recommendations to the General Manager and relevant stakeholders.
* Ensure full compliance with Hyatt policies, brand standards, commercial guidelines and company values in all Sales & Marketing activities.
Qualifications
* Bachelor’s degree in Business Administration, Marketing, Hospitality Management or a related discipline.
* Significant progressive experience in Sales & Marketing within the hospitality industry, preferably within an international luxury or upscale hotel brand.
* Previous experience in a senior Sales & Marketing leadership role, preferably as Director of Sales, Director of Sales & Marketing or an equivalent position.
* Strong knowledge of the Istanbul hospitality market, key business segments and competitive landscape is highly preferred.
* Proven track record of delivering revenue growth, achieving commercial targets and improving market positioning.
* Strong commercial acumen with solid knowledge of budgeting, forecasting, revenue strategy, market segmentation and performance analysis.
* Demonstrated ability to lead, coach and develop high-performing teams.
* Strong network and relationship-building capabilities within corporate, MICE, travel trade and other relevant business segments.
* Excellent communication, negotiation, influencing and presentation skills.
* Strong analytical and strategic thinking skills, with the ability to translate data and market intelligence into effective commercial actions.
* Excellent command of English and Turkish, both written and spoken. Additional languages are considered an advantage.
* Proficiency in Microsoft Office, CRM and relevant hotel commercial systems. Previous experience with Hyatt systems and tools will be considered an advantage.
* A collaborative, results-oriented leadership style with a strong commitment to Hyatt’s values, culture and standards.
