Senior CRM Specialist / CRM Executive

İstanbul Laboratuvarları Tic. A. Ş.

Senior CRM Specialist / CRM Executive (Laboratory Industry)

As Synevo, we are the diagnostic services business unit of Medicover, a leading international healthcare provider listed on Nasdaq Stockholm. Part of Europe’s largest laboratory network, we operate with advanced standards rooted in Germany, upholding the highest benchmarks of diagnostic precision and reliability in the global healthcare industry.

Since 2011, we have been operating this global expertise in Turkey with over 200 professionals, specializing in Immunology, Allergy, and Genetics. We manage an extensive network of laboratories and mobile service units in Istanbul, Ankara, and Izmir, leading the way in Personalized Preventive Health. Aware of our responsibility, we act with our core values: Passion for Quality, Teamwork, Empowerment, Integrity, and Entrepreneurship. Together, we provide innovative diagnostic solutions and shape the future of healthcare.

Qualifications

We are looking for an experienced Senior CRM Specialist / CRM Executive to join our team in the laboratory industry.

Requirements

•      Bachelor's degree in Industrial Engineering, Business Engineering, Statistics, Economics or Business Administration.
•      Minimum 3 years of experience in CRM, Customer Analytics, or related fields; experience inthe pharmaceutical, healthcare, diagnostics, or laboratory services is preferred.
•      Strong understanding of CRM strategies, customer segmentation, lifecycle management,
•      Experience working with B2B and B2C customers such as hospitals, clinics, physicians, and corporate clients is an advantage.
•      Strong analytical and problem-solving skills with the ability to interpret complex datasets.
•      Advanced proficiency in Microsoft Excel.
•       Experience with CRM platforms and reporting tools; knowledge of Salesforce, SQL, Power BI or similar tools is an advantage.
•      Upper-intermediate level or above in English, both written and spoken.
•      Strong communication and stakeholder management skills, especially in a multi-stakeholder healthcare environment.
•      Highly organized, detail-oriented, and results-driven.
•      Ability to work cross-functionally with Sales, Finance, Medical, Operations, and Laboratory teams.
•      Willing to travel as required.
•      Preferably residing in Istanbul.

Key Responsibilities

• Develop and implement CRM strategies for laboratory services.
• Analyze customer to find trends, opportunities and risks.
• Manage customer groups (segmentation) for hospitals, clinics, doctors, and company clients.
• Design and run targeted CRM campaigns to increase customer engagement. Monitor and report CRM KPIs such as customer retention, revenue per account, and service utilization rates.
• Collaborate closely with Sales, Finance, Medical, and Laboratory Operations teams to optimize customer experience.
• Prepare regular performance reports and present actionable insights to management.
• Improve CRM processes and data quality across all customer touchpoints.
• Support digital transformation initiatives within customer management systems.