International Student Recruitment Assistant Specialist (1-Year Fixed Term)

Koç Üniversitesi

Koç University was founded in 1993 by the Vehbi Koç Foundation with the vision of achieving excellence in education, pioneering scientific research, and contributing value to society. Ranked among the top 500 universities globally, our university is one of Turkey’s most prestigious institutions and aims to contribute to scientific, technological, and societal progress with its research-oriented structure. We offer an inspiring and dynamic living environment on our campus, creating a distinctive working atmosphere.

At Koç University, our employees advance their careers in a dynamic and supportive work environment as part of a team of experts and innovators. Our workplace fosters continuous learning and offers opportunities for personal and professional development. With our vision and strong values, we invite you to join the Koç University family to achieve new milestones in your career.

We are seeking a dynamic International Student Recruitment Assistant Specialist to lead Koç University’s international recruitment and digital marketing efforts within Student Recruitment Office, with the goal of increasing global visibility and attracting talented international students to our undergraduate and graduate programs.This is a one-year position.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, International Relations, or a related field
• Experience with platforms such as Google Ads, Meta Business, LinkedIn Campaign Manager
• Strong knowledge of digital tools such as Microsoft Clarity, Google Analytics, GTM, Looker Studio, etc.
• Experience with CRM systems (e.g., Zoho CRM, Salesforce, HubSpot) and email marketing
• Good knowledge of Microsoft Office programs
• Advanced proficiency in English, additional languages preferred
• Strong analytical thinking skills
• Team player with excellent communication skills and a solution-oriented mindset

Job Description

• Organizing communication activities aimed at increasing the number of international students.
• Represent Koç University regarding student recruitment by traveling abroad (attending fairs, establishing relationships with educational consultancy firms, visiting high schools and universities).
• Develop and implement international digital marketing strategies to promote Koç University’s undergraduate and graduate programs globally
• Strategically plan, produce, and manage content on Koç University’s digital platforms (websites, portals, and social media) targeting international prospective students
• Manage the university’s CRM system to develop effective lead-generation strategies for prospective students
• Create high-impact email marketing campaigns and automation workflows that nurture potential candidates and increase engagement
• Analyze website data to identify growth opportunities and areas for optimization in international markets
• Manage and optimize SEO/SEM strategies to increase organic traffic
• Stay up to date with digital marketing trends and develop new strategies and ideas accordingly

Koç University embraces the principle of equal opportunities. All candidates are evaluated without discrimination based on race, gender, national or social origin, religion, age, disability, sexual orientation, or marital status.