Trade Marketing & Product Manager ( Kon-Et)

KONET ET VE ET ÜRÜNLERİ SANAYİ VE TİCARET ANONİM ŞİRKETİ

Who We Are;

KONET commenced its operations in 2019 through a strong strategic partnership established between Atlas Yatırım Planlama San. Tic. A.Ş. and Barer Corporate Yatırım Holding A.Ş.

Equipped with a fully automated slaughterhouse system of Dutch origin and state-of-the-art production machinery and equipment incorporating advanced German engineering, KONET stands as one of the most modern facilities in Türkiye's meat industry.

Committed to providing consumers with better, healthier, and more premium products, KONET continuously invests in innovation, improvement, and development.

Located in the city center of Konya, our production facility spans a total land area of 45,000 m² and has the capacity to meet 15% of Türkiye's red meat demand.

Responsibilities;

•Develop and implement trade marketing strategies in line with the company's sales and growth objectives.

•Plan marketing activities across Modern Trade, Traditional Trade, Discount, HORECA (Foodservice), and Local Chain channels.

•Develop channel-specific campaigns, promotional activities, and sales support strategies.

•Implement initiatives to increase product availability, visibility, and consumer reach at points of sale.

•Prepare and manage the trade marketing budget and monitor return on investment (ROI).

•Analyze the sales, profitability, and market performance of the existing product portfolio.

•Manage product life cycles and ensure effective portfolio optimization.

•Coordinate new product development, product improvement, and product launch processes.

•Identify new product and category opportunities based on market needs.

•Develop improvement plans or product discontinuation recommendations for underperforming products.

•Manage initiatives related to product packaging, pack sizes, product variety, and market positioning.

•Regularly monitor market trends, consumer expectations, and competitor activities.

•Analyze competitors' pricing, promotional, packaging, and distribution strategies.

•Evaluate category-specific market share and growth opportunities.

•Translate market research insights into actionable commercial strategies.

•Develop action plans to strengthen product and brand competitiveness.

•Prepare periodic campaign and promotional plans tailored to specific sales channels.

•Analyze the impact of campaigns on sales volume, revenue, and profitability.

•Develop promotional mechanisms in coordination with sales teams.

•Ensure efficient utilization of campaign budgets and achievement of targeted returns on investment.

•Conduct post-campaign performance evaluations and identify corrective actions and opportunities for improvement

Qualifications;

• Bachelor's degree
• Preferably 5+ years of experience in Trade Marketing, Category Management, Sales Development, or similar commercial roles
• Experience with Nielsen and other market intelligence tools is an advantage
• Strong analytical skills with the ability to transform insights into strategic actions
• Excellent communication, stakeholder management, and interpersonal skills
• Proactive, results-oriented, and capable of working effectively in a dynamic environment
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint
• Fluent in both English and Turkish, with strong verbal and written communication skills