Growth Marketing Deputy Manager

MetLife Emeklilik ve Hayat A.Ş.

The Opportunity

At MetLife Turkey, we are looking for a Growth Marketing Deputy Manager to help accelerate our digital growth journey. This is a hands-on, individual contributor role for an experienced growth marketer who enjoys owning initiatives, running experiments, and turning insights into tangible business results. In this role, you will play a key part in growing digital sales for Life, Personal Accident, Health, and BES products by improving acquisition performance, optimizing conversion funnels, and building smarter lifecycle journeys. Guided by our purpose - always with you, building a more confident future - and our New Frontier strategy, you will work closely with cross-functional teams to design, test, and scale impactful growth initiatives in a dynamic, data-driven environment.

Key Responsibilities

• Own and optimize digital acquisition initiatives across Google, Meta, and other relevant platforms, continuously improving performance and efficiency.
• Design and run CRO and experimentation activities, including A/B tests on landing pages, messaging, value propositions, and trust signals.
• Analyze end-to-end digital sales funnels, identify drop-offs, and implement conversion improvements aligned with compliance requirements.
• Build and manage remarketing and lifecycle journeys (email, SMS, WhatsApp) covering abandonment, follow-ups, onboarding, activation, and cross-sell opportunities.
• Track and interpret key growth KPIs such as CAC, CVR (lead-to-bind), ROAS, and drop-off rates, and share insights with relevant stakeholders.
• Collaborate closely with Marketing, Product, IT, CX, Call Center, RevOps, Legal/Compliance, and Bancassurance teams to ensure smooth and consistent execution.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field.
• At least 6 years of experience in growth marketing, digital acquisition, performance marketing, or conversion optimization roles.
• Strong hands-on experience with paid media, funnel optimization, analytics, and experimentation frameworks.
• Solid analytical skills with the ability to turn data into clear insights, hypotheses, and actionable recommendations.
• A proactive, ownership-driven mindset with strong collaboration and communication skills.

Preferred Qualifications

• Experience in regulated industries such as insurance, banking, or financial services.
• Familiarity with SEO fundamentals, lifecycle marketing, CRM journeys, or assisted digital sales models.
• Curiosity, adaptability, and a strong experimentation mindset with a passion for continuous improvement.