International Promotion and Marketing Manager/Senior Specialist

Üsküdar Üniversitesi

Üsküdar University International Relations Directorate is seeking an experienced, results-oriented, and highly organizedInterna Promotion & Marketing Office & Marketing Manager / Senior Specialist.

The successful candidate will play an active role in international student recruitment, market development, agency management, CRM operations, and international marketing activities, contributing directly to the University’s internationalization and enrollment objectives.

• Develop and implement international student recruitment and marketing strategies in line with the University’s internationalization goals.
• Identify and develop new international markets, recruitment channels, and business opportunities.
• Manage and expand relationships with international education agencies, representatives, schools, institutions, and other recruitment partners.
• Manage the end-to-end operational processes of international recruitment agencies, including onboarding, agreements, student referrals, performance monitoring, and related documentation.
• Coordinate and follow up on agency commission processes, ensuring accurate records and effective communication with the University’sFinance Department regarding commission calculations, approvals, invoicing, and payments.
• Actively use Salesforce CRM to manage prospective students, leads, agency-related records, recruitment pipelines, follow-up activities, and reporting.
• Ensure the accuracy, completeness, and timely updating of student, lead, and agency data within Salesforce.
• Monitor recruitment pipelines and conversion rates and develop actions to improve lead-to-enrollment performance.
• Plan and coordinate participation in international education fairs, exhibitions, school visits, seminars, webinars, agency meetings, and recruitment events.
• Develop country- and region-specific recruitment campaigns based on market potential, student profiles, and enrollment targets.
• Coordinate digital marketing and lead-generation activities targeting prospective international students.
• Analyze recruitment data, agency performance, market trends, competitor activities, and campaign results and prepare regular management reports.
• Work closely with admissions, registration, digital marketing, social media, finance, academic units, and other relevant departments.
• Support the preparation and localization of promotional materials and international communication campaigns.
• Represent Üsküdar University professionally in meetings with international partners, agencies, institutions, prospective students, and families.
• Contribute to annual international recruitment planning, includingcountry targets, agency targets, enrollment objectives, marketing activities, and budget planning.
• Travel internationally when required for recruitment activities, fairs, institutional visits, and partner meetings.
• Military service completed or exempted (For male candidates)

Qualifications

• Bachelor’s degree from a recognized university; a Master’s degree is an advantage.
• Minimum 4–5 years of relevant professional experience, preferably in international student recruitment, higher education, international marketing, international sales, or business development.
• Excellent command of written and spoken English.
• Hands-on experience with Salesforce CRM and the ability to effectively manage leads, pipelines, records, follow-up processes, and reports within the system.
• Experience in international education agency management or working with international sales/recruitment partners.
• Experience in following agency commission, invoicing, and payment processes in coordination with finance/accounting teams.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Strong analytical and reporting skills with a data-driven and target-oriented approach.
• Ability to manage multiple agencies, markets, projects, and deadlines simultaneously.
• Strong organizational skills and attention to detail, particularly in operational and financial follow-up processes.
• Ability to work effectively in a multicultural and fast-paced environment.
• Willingness and ability to travel internationally.
• Additional foreign language skills are considered a strong advantage.

Preferred Candidate Profile

We are particularly interested in candidates who:

• Have previous experience in international student recruitment and higher education marketing.
• Have an existing network of international education agencies or recruitment partners.
• Have practical experience using Salesforce for lead management, recruitment pipelines, reporting, and performance monitoring.
• Understand the complete international student recruitment journey, from lead generation and agency referral to application, admission, registration, and enrollment.
• Have experience managing the full agency lifecycle, including recruitment, agreements, performance evaluation, commission follow-up, and relationship management.
• Are comfortable working with targets, KPIs, conversion rates, agency performance data, and recruitment reports.
• Have successfully developed new geographical markets or recruitment channels.
• Are proactive, commercially minded, solution-oriented, and capable of taking ownership of both strategic and operational processes.