Brand Manager

YAYLA AGRO GIDA SANAYİ VE TİCARET A.Ş.

About Yayla Agro
We believe every bite can do more: nourish your body and help you feel good. For 30 years, Yayla Agro has built deep expertise in pulses and grains. Today we turn that know-how into value-added foods that bring more protein, fibre, vitamins and minerals to everyday tables, standing by our consumers as their needs evolve and new ones emerge.

 From the fields of Anatolia, our products now travel to shelves in 80+ countries. Our range stretches from culinary category to functional nutrition and better-for-you snacking, powered by one of Türkiye’s most advanced integrated production campuses and our own R&D centre.

 And we are just getting started. Yayla Agro is going through a bold transformation, from a legume company to a health-driven, plant-forward brand house built for the consumer of the next decade. Here you get the speed and spirit of a start-up, backed by the strength, scale and trust of a large, established company.

 The Role

We are looking for Brand Managers to take full ownership of brand and help lead this transformation, turning our R&D and manufacturing capabilities into brands consumers love. You will work closely with sales, trade marketing, R&D, product development, supply chain, export teams, creative and media agencies, and international partners.

 This is a high-impact role for someone who combines strategic thinking with hands-on execution, and who drives change rather than waiting for it.

 What Your Day Looks Like

• Develop and execute brand strategy, positioning and annual brand plans.
• Own and manage the brand’s marketing budget, ensuring every investment delivers measurable return.
• Lead strategy for the current portfolio and for new categories.
• Work hand in hand with R&D and other relevant teams to turn our technologies and consumer insights into winning products.
• Run integrated marketing campaigns across TV, digital, social, influencer, brand PR and in-store.
• Partner with sales and trade marketing on shopper strategy, retail visibility, activation and in-market execution.
• Work with export teams and international distributors to adapt and scale the brand across markets.
• Manage creative, media, research and other agencies.
• Track brand health, market share, sales and campaign performance, and turn data into action.
• Ensure brand consistency across all consumer touchpoints, packaging included.

 What We Are Looking for in You

Experience and skills

• Minimum 5 years of brand management experience in FMCG, including at least 2 years in food.
• A proven track record of building brands and leading product launches from idea to shelf.
• Experience managing a marketing budget and agency relationships.
• A strong analytical mindset: you are comfortable with NielsenIQ, sell-out data and brand tracking, and you turn numbers into decisions.
• Ability to lead and influence cross-functional teams and multiple stakeholders.
• Excellent English, written and spoken.
• Bachelor’s degree in Business, Marketing, Engineering or a related field.

 Mindset

• Transformation: you have helped reposition a brand, build a new one or drive change inside an organisation, and you are energised by it.
• Resilience: you stay focused, positive and solution-oriented under pressure and through ambiguity.
• Agility: you move fast, test and learn, and adapt quickly as markets and priorities shift.
• Out-of-the-box thinking: you challenge category conventions and bring ideas others haven’t seen yet.

A plus

Experience with international markets or multi-country campaigns.

 What We Offer

• The chance to shape brands at the heart of one of Türkiye’s most ambitious food transformations.
• Start-up energy and speed, with the strength and stability of a large, established company.
• Close collaboration with our R&D team, where ideas move quickly from concept to shelf.
• International exposure through a footprint spanning 80+ countries.
• Direct access to senior marketing leadership.