Marketing Manager

APPNATİON YAZILIM HİZMETLERİ TİCARET ANONİM ŞİRKETİ

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences. Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise. About the Role At AppNation, we don't just run campaigns; we build businesses. As Marketing Manager , you will take full ownership of the growth strategy for our apps. You will go beyond campaign execution—you will act as the 'Growth Lead' for your products, sitting at the intersection of data, creative strategy, and product development. We give you the budget, the tools, and the autonomy to scale world-class apps. If you are a proactive builder who thrives on high-volume budgets and rapid experimentation, this is your playground. • Drive Multi-Channel Scale: Plan, launch, and optimize high-budget user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok to maximize ROAS and scale aggressively. • Fuel Creative Innovation: You are the strategist behind the ads. Collaborate directly with the teams to develop high-performing ad concepts; proposing hypotheses, writing briefs, and analyzing creative data to iterate fast. • Leverage Key Partnerships: Go beyond the dashboard. Maintain direct relationships with account managers at Google, Meta, and Apple to resolve complex issues and unlock new opportunities. • Master the Funnel: Manage and optimize acquisition flows, ensuring a seamless user journey from first impression to subscription. • Deep Dive Analysis: Use MMPs (AppsFlyer/Adjust) and internal dashboards to analyze SKAN metrics, LTV, and Cohorts. You will turn raw data into profitable growth decisions. • Bridge Marketing & Product: Act as the voice of the market, sharing feedback with Product teams to improve onboarding, monetization, and user retention based on campaign insights. • Experiment Fearlessly: Constantly test new channels, bidding strategies, and audience segments to find the next scalable growth lever.