Digital Marketing Manager

ARABAM.COM

We are looking for a digital marketing and analytics leader who will be responsible for all digital business results and help our company to analyze all business metrics and create strategies by extrapolating them. Reporting to the VP Marketing;

Job Description

Responsible for all business metrics of the arabam.com, Trink sat! and arabam garaj BUs (website traffic, organic and paid conversion metrics, MQLs, social media engagement and follower statistics, organic keyword rankings). 

Managing all digital marketing campaigns in different channels such as Google Ads, Facebook, RTB, Local Networks. Analyzing and reporting results to increase the effectiveness of digital marketing efforts.

Tracking SEO and Google Analytics data and make complex analysis in order to lead all SEO activities to increase organic search visibility, traffic and ranking.

Deep knowledge of SEO tools like Ahrefs, SEMRUSH, Searchmetrics etc.

Hands on experience on digital analytics tools like Google Analytics, Tag Manager marketing automation tools (Hubspot, Getresponse etc.)

Responsible for all content (articles, blog pots, owned media content etc.) and visualization of the social media platforms and digital marketing channels in line with SEO targets.

Generating weekly, monthly, and quarterly reports demanded by the management and/or conglomerate organization (iLab Holding).

Managing all other supportive digital marketing tools such as SMS, Push Notification, Email marketing withhands on approach(knowledge of software like Insider, Emarsys, Mobildev, Hotjar or similar alternatives).

Leading all social media channels (content, strategy, influencer marketing, paid campaigns).

Experience in managing and tracking digital marketing budget and reporting.

Qualifications

Strong hands-on experience with SEO, Google Analytics and SEM/PPC platforms (Google Ads, RTB, Facebook Business Manager etc.) is a must!

University degree in Business Administration, Marketing, Engineering, or related field (preferably with MBA or MA degree).

8+ years of proven experience in managing, developing and implementing digital marketing strategies with successful business results.

Basic knowledge of CRM software/infrastructure (preferably Zoho CRM).

Advanced knowledge of MS Office programs (esp. Excel and PP).

Excellent command of English.

Creative/out of the box thinking and a deep analytical mindset.

No travel restriction.