Position: Online Marketing Long-Term Trainee

Location: Izmir

Online Marketing trainee will be responsible for implementing the communication strategy via online and other digital tools with the coordination of MarCom responsible.

General Qualifications:

BASF Turk, the world's leading chemical company, is looking for candidates to work as a "Long Term Intern" in the Crop Protection Business Unit in its İzmir office.

We are looking for a long-term intern who

• Is a student (BA, Master’s, or P.hD) who continue their study at least until the end of June 2024 in the Faculty of Economics and Administrative
• Will be able to continue her/his internship regularly at least 3 full days a week
• Is open to innovations and wants to improve herself/himself in content development, presentation preparation, digitalization, online marketing, and online communication topics
• Proficient in MS Office programs
• Has a good level of English
• Reside in İzmir
• Is open to learning, and has strong communication skills

Job Description

• Supporting Online Communication Implementation
• Following up on Showpad (Online Sales Enablement System for sales team)
• Seeding the related content with MarCom responsible for the online sales enablement platform and informing the related parties if needed
• Following up website revisions, revising the related content when needed through BASF licensed CMS (or sharing and following up the status with the outsource company)
• Conduct keyword research and web statistics reporting
• Following up on the SEO results of the website ongoingly and coming up with proactive recommendations
• Following up on the results of social media marketing campaigns results and coming up with ideas to optimize continuously.
• Following up on the results of contents (reach numbers) and also the related reports from the agencies
• Monitoring the feedback from social media channels and websites and sharing the inquiries with the related departments. Ensuring that the process runs smoothly.
• Delivering the related content of e-newsletters / e-mailings via online system. Following up the reports and delivering to the related departments.
• Sending out the related SMS through the system & sharing the related reports.
• Research new online media opportunities that may benefit the business (such as WhatsApp for business)

Important Notes:

• Only candidates who meet the above criteria will be interviewed.
• Interviews will be conducted online.
• Physical attendance will be required for the internship.