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REGIONAL MARKETING MANAGER

Cleopatra Ink | U.S. Studio Operations

Cleopatra Ink is seeking an experienced Regional Marketing Manager to lead marketing activities across approximately 20 studios in the United States.

Your focus will be to strengthen customer acquisition, improve appointment conversion, and increase repeat visits through marketing plans tailored to each studio’s local market.

You will bring paid media, content, CRM, and local marketing together under a coordinated strategy, working closely with marketing teams, agencies, and studio managers. Success in this role will be measured by the contribution of marketing activities to customer traffic and studio revenue, alongside campaign performance.

Key Responsibilities

Regional Marketing Strategy and Budget Management

• Develop marketing plans aligned with each studio’s growth targets, service capacity, and local competitive landscape.

• Plan and allocate budgets across studios, channels, and campaigns, adjusting investment based on performance.

• Work with studio managers to identify performance gaps and establish action plans with clear ownership, deadlines, and measures of success.

Paid Media and Content Leadership

• Define campaign objectives, target audiences, and measurement plans; regularly review results and identify opportunities for improvement.

• Manage priorities and content calendars for creative, design, and video teams.
• Maintain brand consistency while ensuring content reflects local audiences and studio needs.

• Evaluate agencies and external partners against agreed deliverables, quality standards, timelines, and performance targets.

Customer Acquisition and Conversion

• Monitor the customer journey from initial inquiry through booking, appointment attendance, and completed service.

• Work with operations teams to improve lead quality, response times, booking conversion, appointment attendance, and sales results.

• Oversee CRM segmentation, automation, SMS, and email campaigns to encourage repeat visits and re-engage inactive customers.

• Ensure campaign messaging accurately reflects the services and customer experience delivered by the studios.

Local Marketing and Brand Reputation

• Establish objectives and evaluation criteria for local partnerships, influencer collaborations, and events.

• Develop marketing and launch plans for new studio openings.
• Monitor customer feedback on Google, Yelp, and other relevant platforms, identify recurring issues, and coordinate follow-up with the responsible teams.

• Work with operations teams to develop communication and response plans for issues affecting brand reputation.

Team Leadership and Performance Reporting

• Establish clear responsibilities across internal teams, freelancers, and agencies.
• Set team objectives, prioritize workloads, and support professional development.
• Prepare weekly performance reviews and monthly management reports, translating findings into practical recommendations and actions.

Qualifications and Experience

• At least five years of experience in digital or performance marketing, including responsibility for teams and budgets.

• Experience managing marketing activities across multiple locations or local markets.

• Practical experience in customer acquisition, CRM, appointment or sales conversion, and customer retention.

• Ability to combine advertising, web analytics, and CRM data to guide decisions.
• Experience managing agencies and multidisciplinary teams through clear objectives and regular feedback.

• A track record of demonstrating the commercial impact of marketing activities through measurable results.

• Professional English proficiency sufficient to lead meetings, communicate with U.S. teams, and prepare management reports.

• A degree in Marketing, Business, Communications, or a related field, or equivalent professional experience demonstrating the capabilities required for the role.

Experience in the U.S. market and in multi-location services, retail, beauty, personal

care, or similar customer-focused sectors is preferred.

How Success Will Be Measured

Key measures will include customer acquisition cost, inquiry-to-booking conversion,

appointment attendance, conversion to completed services, and repeat visits at the

studio level. Marketing’s contribution to revenue and profitability will be evaluated in

collaboration with operations teams.

Building a reliable measurement system and establishing consistent ways of working

across teams will be as important as delivering short-term campaign results.

Why Cleopatra Ink?

This role offers the opportunity to influence growth across studios serving distinct local markets and to connect marketing decisions directly with customer behavior and business performance. When applying, please briefly outline the locations and teams you have managed, your budget responsibilities, and one example of a marketing initiative that delivered measurable results.