Modern Trade Manager ( Kon-Et)

KONET ET VE ET ÜRÜNLERİ SANAYİ VE TİCARET ANONİM ŞİRKETİ

Who We Are;

KONET commenced its operations in 2019 through a strong strategic partnership established between Atlas Yatırım Planlama San. Tic. A.Ş. and Barer Corporate Yatırım Holding A.Ş.

Equipped with a fully automated slaughterhouse system of Dutch origin and state-of-the-art production machinery and equipment incorporating advanced German engineering, KONET stands as one of the most modern facilities in Türkiye's meat industry.

Committed to providing consumers with better, healthier, and more premium products, KONET continuously invests in innovation, improvement, and development.

Located in the city center of Konya, our production facility spans a total land area of 45,000 m² and has the capacity to meet 15% of Türkiye's red meat demand.

Key Responsibilities;

• Develop annual sales strategies and set targets for the modern trade channel.

• Manage commercial relationships with key retail chains such as Migros, CarrefourSA, Metro, BİM, A101, and ŞOK.

• Achieve revenue, sales volume, profitability, and market share targets.

• Maximize sales potential within existing accounts and acquire new customers.

• Increase product availability and distribution efficiency across retail outlets.

• Negotiate and manage annual commercial agreements with purchasing managers of retail chains.

• Negotiate pricing, discounts, rebates, shelf fees, listing fees, and promotional terms.

• Manage account-specific revenue, profitability, and trade investment budgets.

• Develop long-term business partnerships with strategic customers.

• Monitor the implementation of commercial agreements and ensure compliance with contractual obligations.

• Prepare annual sales budgets and monitor actual performance against targets.

• Conduct profitability analyses by customer and product.

• Evaluate the effectiveness of discounts, promotions, and trade marketing expenditures.

• Maintain an optimal balance between sales volume and profitability.

• Develop corrective action plans to address budget variances.

• Lead the modern trade sales team and establish performance targets.

• Coordinate the activities of Key Account Managers and field sales teams.

• Support the professional development of team members.

• Regularly review sales performance and implement continuous improvement initiatives.

• Monitor competitors’ pricing, promotional, and distribution strategies.

Qualifications;

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• At least 10 years of sales experience in the FMCG industry, with strong expertise in modern channel management.
• Good command of English
• Proven experience in distributor management and developing route-to-market strategies.
• Proven track record of successfully managing and developing sales teams and building a high-performance culture.
• Strong commercial acumen and financial analysis skills.
• Strong analytical, planning, negotiation, problem-solving, and decision-making skills.
• Excellent communication and collaboration skills, with the ability to effectively engage with diverse stakeholders.