QUALIFICATIONS AND JOB DESCRIPTION
Founded in 1999 to offer office workers the meal card solution for their lunch needs, our company became the subsidiary of the French Up Group in 2010, transforming into Multinet Up a financial technology group serving in many different fields. With our investments in technology and start-ups since 2012, we have differentiated ourselves in all of our operational sectors and add value to all of our stakeholders with our innovative solutions.
As part of Multinet Up, iPara is Turkey’s first fintech initiative and electronic money company, offering businesses a virtual payment infrastructure. Our subsidiaryininal proposes payment solutions for unbanked individuals. Finally, inventiv, our technocity company created in 2016, combines IT and R&D activities in areas such as card/cardless payment methods, mobile payment, mobile application and cyber security solutions.
Our understanding of an economy without borders has made us the only company with a non-bank payment system in the Turkish Fintech Ecosystem for 4 years.
Thanks to the ambitious and consistent technology investments we have made for many years as well as the wide range of services and products we have developed in line with stakeholder needs, we are proud to have emerged from 2020 with great successful despite the pandemic, moving forward to strengthen our ecosystem with innovative business models and collaborations.
We are looking for a Digital Marketing Specialist to join our team with the following qualifications:
- Bachelor degree from a reputable university or Master student
- 1-3 years of experience in Marketing Departments or Marketing internship experience in reputable companies will be considered, as well.
- Eager to have a career in Digital Marketing
- Experienced or had knowledge in SEO, SEM (Google Ads, Facebook Ads etc.), Retargeting, Analytics, and Display
- Experienced had budget tracking and budget optimization
- Experienced in technical developments of Google Analytics, SEO, Tag Manager, Data Studio, etc., and had skills to provide coordination between IT teams and digital agency.
- High communication, coordination, and organization skills so that he/she successfully manages common projects with different departments of the company
- Good at MS Office programs
- Has high responsibility, self-motivation, and job tracking skills
- Following new marketing developments and technology trends
- Control and management of advertising channels with the agency
- Monitoring the budget on a daily, weekly, and monthly basis, and directing the agency accordingly
- Tracking and improving weekly and monthly performance reports
- Conducting competitor analyses and understanding them through 3rd-party tools (such as Semrush, Ahrefs, etc.)
- Tracking and recording monthly invoices from the digital agencies we receive services from in the SAP system
- Collaborating with SEM agencies, IT agencies, and internal teams like PR, CRM, Marcom to determine digital strategies and take actions
- Creating on-site structures such as website pop-ups, header banners, notifications, optimizing their performance, and reporting on them monthly.
Job Description
- Tracking and managing paid traffic and all user behavior
- Analyzing traffic data and creating reports and dashboards
- Performing keyword research in coordination with business KPIs, optimize content and discover new opportunities
- To manage digital ads campaigns that focus primarily on lead generation, to monitor the performance, offer and take actions that will increase the performance, to make media plans where lead generation budget and media usage are optimised
- Coordination with product managers and developers to identify growth opportunities and solve technical issues
- Tracking desktop and mobile site speed
- -Min 1 years of experience in Digital Marketing and/or Lead Generation experience
- Advancing advertising campaigns in coordination with the digital agency
About Our Team
We are the creators of an ecosystem that touches over 37 thousand organizations and over 1,5 million card users. We appreciate our differences and we believe that diversity enriches us. Through our knowledge and experience combined with our imagination, we develop innovative products and services for our stakeholders and have an agile management approach.
We remember to have fun while we are working, constantly learn from each other and know that ongoing and open communication opens every door. Would you like to join us? Remember: It does not matter where you live, because we offer a hybrid working model regardless of location.
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