Digital Marketing Specialist

Nivo Teknoloji Ticaret Anonim Şirketi

Nivo is looking for a Digital Marketing Specialist to manage our brands’ digital marketing activities, plan and execute performance-driven advertising campaigns, and contribute to improving brand visibility and conversion performance across digital channels. 

• Job Description 
• 
  
• Plan, set up, launch, and manage digital advertising campaigns across Meta platforms (Instagram & Facebook), 
• Create campaigns through Meta Ads Manager focusing on traffic, engagement, conversions, sales, and remarketing objectives, 
• Define target audiences, budgets, advertising models, and optimization strategies in line with campaign objectives, 
• Monitor the daily and periodic performance of active campaigns and implement necessary optimizations, 
• Analyze advertising performance based on key digital marketing metrics such as ROAS, CTR, CPC, CPM, CPA, and Conversion Rate, 
• Prepare campaign- and channel-based performance reports, analyze results, and identify areas for improvement and actionable recommendations, 
• Monitor the performance of advertising creatives and provide data-driven feedback to content and design teams, 
• Contribute to digital media planning in line with campaign periods, special occasions, product launches, and key commercial periods, 
• Support digital marketing activities aimed at driving traffic and conversions to our website and e-commerce channels, 
• Monitor performance marketing processes such as Meta Pixel, conversion tracking, product catalogs, and catalog ads, 
• Keep up to date with digital marketing trends, advertising technologies, competitor activities, and industry developments, 

Qualifications 

• Preferably a Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, New Media, or a related field, 
• 2–4 years of professional experience in digital marketing and/or performance marketing, 
• Hands-on experience with Meta Business Manager and Meta Ads Manager, 
• Proven ability to create, launch, monitor, and optimize Meta advertising campaigns end-to-end, 
• Knowledge of audience creation, remarketing, lookalike audiences, and campaign segmentation, 
• Experience in digital advertising budget management and performance optimization, 
• Ability to analyze and interpret key performance metrics such as ROAS, CTR, CPC, CPM, CPA, and conversion rates, 
• Practical or foundational knowledge of Meta Pixel, Conversion API, catalog ads, and conversion tracking, 
• Preferably experienced with Google Ads and Google Analytics (GA4), 
• Preferably experienced in digital marketing within e-commerce, retail, or consumer-focused brands, 
• Strong analytical skills with the ability to turn data into actionable insights, 
• Proficiency in Excel and reporting tools.