ABOUT OBSS
OBSS has been one of the leading companies in the software industry since 2005, with its experience in application development, software architecture, DevOps and ALM, software quality assurance tests with its continuously growing 800-strong team.
OBSS has the principle of responding to the challenging tasks and project needs in the best way by evaluating the requirements and the existing technological infrastructure. We develop solutions by deciding the most appropriate system design and tools for customer needs with our expertise in various fields such as microservice architecture, cloud computing technologies, machine learning and big data.
In addition, we offer support to corporate companies about DevOps cultural transformation.
OBSS meets with thousands of university students and new graduates every year with its talent-oriented approach. We not only empower the youth with scholarships, coding competitions carried out in Turkey's leading universities, internships with the aim of discovering talented young engineers but also support their personal and professional development.
OBSS is also able to offer secure software development service thanks to the Facility Security Certificate issued by the Ministry of National Defense, by developing projects that are compatible with the CMMI Level 3 software maturity model, aiming to provide better quality services to its customers.
Among our various references, there are Turkey's leading financial and banking institutions as well as defense industry organizations and insurance companies.
Would you like to perform rewarding work while contributing to the success on an established, growing company?
The Global Digital Marketing Manager is responsible for crafting digital marketing programs and campaigns that generate leads and drive the sales pipeline for our most important products and services across a diverse field of business areas.
Responsibilities
- Work with the Global Sales Team, development of a strategic Performance Marketing plan, then execute it.
- Work hand-in hand with the Head of Creative Marketing in our Turkey office to lead marketing for the EU
- Develop, execute, optimize, and own our performance marketing strategy,
- Hands-on execution on biddable media channels for paid search and paid social
- Plan and execute tests to scale campaigns and prove incrementality
- Explore and test new channels and audiences, utilizing data to validate the channel's efficacy
- Create, maintain, and distribute tracking and reporting against core KPIs
- Lead creative development and implement scalable workflows
- Regular reporting of marketing channels
- Familiarity with marketing automation
- Manage SEO tracking tools and make keyword researches by using SEO tools (Semrush, etc.)
Qualifications
- 5+ years of paid user acquisition/enterprise sales and growth marketing experience - a must
- Experience building and optimizing campaigns in ad platforms (Google Ads, Apple Search Ads, Facebook Ads Manager, Twitter Ads Manager) - a must
- Proficient at Google Analytics, Google Tag Manager, and Yandex Metrica
- Expertise in LinkedIn InMail Marketing
- University degree from a reputable university preferably in Engineering, Statistics or Economics - strong advantage
- Data-driven and result-oriented, especially experienced in tools like HubSpot Marketing Hub, Amplitude, etc.
- Strong sense of analytical thinking, detail-orientation with proven ability to translate performance metrics into actionable insights,
- Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment,
- Excellent written and verbal communication skills in Dutch and English.
• Years of Experience
More than 4 years of experience
• Level of Education
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)
