Digital Marketing Specialist

ORZAKS İLAÇ VE KİMYA SAN. TİC. A.Ş.

Key Responsibilities

· Own and execute the SEO and GEO strategy for D2C Shopify e-commerce websites across international markets

· Manage end-to-end SEO execution: technical SEO, on-page optimization, internal linking, category and product page optimization

· Drive measurable revenue growth through organic traffic and conversion-focused improvements

· Manage and optimize Google Ads campaigns with a direct sales focus (Search, Shopping, Performance Max)

· Work fully in-house within the digital marketing team; align with the graphic team for SEO-friendly landing pages, visuals, and video assets when needed

· Track and analyze performance using GA4 and Google Search Console, focusing on traffic › conversion › revenue

· Prepare and present bi-weekly performance review presentations explaining results, issues, and next-step action plans directly to management

· Follow SEO, GEO, and AI-driven search trends and apply them to live Shopify stores

Qualifications (Must-Have)

· 3+ years of hands-on SEO experience, preferably in D2C e-commerce

· Strong understanding of Shopify SEO and store structures

· Advanced experience with SEO and technical audit tools (Semrush, Screaming Frog)

· Google Ads sales experience (required) with a performance and revenue mindset

· Strong analytical capability using GA4 + Google Search Console

· Fluent written and spoken English (required)

· Ability to own SEO performance independently and clearly communicate outcomes to management

Nice to Have (Optional / Big Plus)

· Meta Ads experience (optional), preferably in D2C e-commerce

· Experience in supplements, FMCG, or regulated industries

· Knowledge of GEO / AI-search visibility

· Experience with AI tools for producing useful SEO assets and content (ChatGPT, Gemini, similar tools)

· Basic CRO and landing page optimization understanding